Skip to main content

What events fire to the Ad Platforms?

There are 7 standard Everflow events that fire into all Ad Platforms:

Everflow Event

Ad Platform Event

(Facebook naming convention, could vary slightly on other platforms)

Landing Page

PageView

ViewContent

Presell Page

PageView

ViewContent

Splash Page

PageView

ViewContent

Add to Cart

AddToCart

Initiate Checkout

InitiateCheckout

Shipping Info

AddPaymentInfo

Order Conversion

Purchase*

Complete Payment (TikTok)

NOTE: We are also passing the Everflow Transaction ID into every Facebook event we fire to allow for better analysis and deduplication of events.

Did this answer your question?