There are 7 standard Everflow events that fire into all Ad Platforms:
Everflow Event |
| Ad Platform Event (Facebook naming convention, could vary slightly on other platforms) |
Landing Page | → | PageView ViewContent |
Presell Page | → | PageView ViewContent |
Splash Page | → | PageView ViewContent |
Add to Cart | → | AddToCart |
Initiate Checkout | → | InitiateCheckout |
Shipping Info | → | AddPaymentInfo |
Order Conversion | → | Purchase* Complete Payment (TikTok) |
NOTE: We are also passing the Everflow Transaction ID into every Facebook event we fire to allow for better analysis and deduplication of events.
