Our #1 goal is to see you succeed, so we’ve put a ton of time and effort into an industry leading solution.
Per Facebook’s best practice, GiddyUp fires both the client side pixel + server side pixel
GiddyUp is sending as much data as possible to Facebook to ensure a high Event Match Quality (EMQ).
Why is a high EMQ important? Only matched events can be used for ads attribution and ad delivery optimization, and the higher the matching quality, the better.
GiddyUp is ensuring there is automatic deduplication of client side and server side pixel fires.
When using our recommended solution, Marketing Partners are seeing 90%+ match rates of Purchase Events in Facebook compared to Conversions in Everflow.