Affiliates promoting the Ryse SmartShades offer must adhere to the following guidelines to ensure brand protection and maintain good standing within the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on any branded terms in paid search campaigns. This applies to:
Paid search ads (Google, Bing, YouTube, etc.)
Performance Max campaigns
Display/tracking URLs
Domains and subdomains
Headlines, ad copy, and metadata
Meta descriptions or hidden text
🚫 Prohibited Keywords
Ryse
Ryse SmartShades
Ryse Smart Shades
Ryse Automation
MyRyse
Ryse Inc
Ryseshades.com
Any branded product names or model variations
All branded keywords, including close variations, misspellings, pluralizations, abbreviations, or product-specific terms, are not allowed under any match type (exact, phrase, broad).
Affiliates may not use brand terms in domain names, subdomains, display URLs, or landing page URLs.
⚠️ Messaging Restrictions
Affiliates must ensure all messaging is accurate and does not overstate product capabilities or imply unverified claims.
Ryse SmartShades are motorized smart home window shade automation devices. Messaging must remain aligned with approved product positioning.
❌ Do NOT Say:
“Ryse SmartShades are the official Ryse website”
“Guaranteed energy savings”
“Works with every window”
“Completely silent operation”
“Lifetime warranty” (unless explicitly approved)
Any claims implying medical, safety, or regulatory certification unless authorized
Any statements suggesting clinical testing or government endorsement
✅ You MAY Say:
“Motorized smart shade automation for existing window shades”
“App-controlled smart shade system”
“Designed for easy installation and smart home integration”
“Compatible with select smart home ecosystems”
“Helps automate your daily light and privacy preferences”
🔍 Why This Matters
Ryse is a trademark-protected brand. Brand bidding and unauthorized claims create marketplace confusion, undermine brand integrity, and violate advertiser agreements.
Compliance ensures:
Fair traffic practices
Clear differentiation between brand and affiliate promotions
Protection of advertiser relationships
🚫 Violations Will Result In:
Immediate removal from the Ryse SmartShades offer
Holds on affiliate payouts
Reversal of commissions tied to non-compliant traffic
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use non-branded, benefit-focused keywords in paid search campaigns
Do not use brand terms in URLs, domains, or ad copy
Stick strictly to approved messaging
Avoid exaggerated, guaranteed, or unverified claims
When in doubt, request approval before launch
💬 Need Help?
If you have compliance-related questions or need clarification on approved messaging, please contact Platform Support or email: