Affiliates promoting the PurelyWHITE Deluxe offer must follow the guidelines below to ensure all promotional content remains accurate, compliant, and aligned with brand standards.
These policies apply across all traffic sources, including:
Paid search
Paid social
Native advertising
Display
Email
SMS
Influencer marketing
Advertorials
Landing pages
Failure to comply with these policies may result in traffic being paused, commissions reversed, or removal from the offer.
đŤ Restricted Traffic Sources
Effective immediately, the following traffic sources are not permitted:
Native advertising
Google (including all paid search and Google-based traffic)
đ Search & Listicle Policy
Due to updated compliance requirements, search-driven traffic and certain content formats are restricted.
â Not Allowed
Affiliates may not run:
Any search-based traffic (Google, Bing, YouTube search, or similar platforms)
Comparison-style listicles (e.g., âTop 5 Teeth Whitening Kitsâ, âBest Whitening Products of 2026â)
Content designed to rank for or capture search intent
â Allowed
Standard listicle-style content that is:
Non-comparative
Not positioned as rankings or âbest ofâ content
Not built for search arbitrage
All content must clearly function as independent promotional or advertorial content, not as search-driven acquisition.
đŤ No Unauthorized Domains
Affiliates may not:
Register domains containing the PurelyWHITE brand name
Use the brand name within subdomains
Create domains that imply official ownership of the brand
Examples of prohibited domains:
purelywhiteofficial.com
buy-purelywhite.com
purelywhite-store.com
Domains must remain independent review or promotional sites.
â ď¸ Messaging & Claims Policy
PurelyWHITE Deluxe must be marketed as a cosmetic teeth whitening product, not as a medical or dental treatment.
Affiliates must avoid:
Medical claims
Drug-like claims
FDA approval statements
Claims implying dental treatment or clinical procedures
â Prohibited Claims
Do not state or imply that PurelyWHITE:
Is FDA approved
Is a dental treatment or medical device
Replaces professional dental procedures
Permanently whitens teeth
Provides guaranteed whitening results
Works instantly for all users
Avoid language such as:
âClinically proven whitening treatmentâ
âDentist-grade bleaching systemâ
âGuaranteed Hollywood smile overnightâ
âPermanent whitening solutionâ
â Acceptable Positioning
Affiliates may promote PurelyWHITE using cosmetic-focused language, such as:
Helps whiten the appearance of teeth
Designed to support a brighter-looking smile
At-home teeth whitening solution
Easy-to-use whitening system
Supports a more confident smile
All claims must remain realistic and compliant with advertising platform policies.
đ¸ Creative & Brand Usage
Affiliates must:
Use only approved brand assets when available
Avoid altering brand logos or product images
Avoid unrealistic before-and-after images
Avoid exaggerated whitening results
Before-and-after imagery should reflect typical cosmetic whitening outcomes.
đ¨ Compliance Enforcement
Failure to comply with these guidelines may result in:
Immediate traffic pause
Commission reversals
Withheld payments
Removal from the offer
Escalation to network compliance review
Affiliates who have questions regarding creative approval, messaging, or traffic sources should contact their GiddyUp Affiliate Manager or compliance@giddyup.io before launching campaigns.