Affiliates promoting the EvaChill Personal Air Cooler must follow the compliance standards below to ensure all marketing remains accurate, non-misleading, and aligned with the product’s intended use.
EvaChill is a personal evaporative air cooler designed to improve comfort within a small, nearby area. It must not be promoted as a traditional air-conditioning system or as a solution for cooling entire rooms or large spaces.
Failure to comply with these policies may result in traffic being paused, commissions reversed, withheld payments, or removal from the offer.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on EvaChill branded terms in paid search campaigns.
This restriction applies to:
Google Ads
Microsoft/Bing Ads
YouTube Ads
Performance Max campaigns
Display campaign targeting
Shopping campaigns
Search arbitrage campaigns
Affiliates must also add EvaChill branded terms as negative keywords across all paid search campaigns to prevent accidental matching.
🚫 Prohibited Keywords
The following keywords are prohibited under all match types (Exact, Phrase, Broad), including close variations, misspellings, abbreviations, pluralizations, and combinations:
EvaChill
Eva Chill
Evachill
EvaChill Air Cooler
EvaChill Cooler
EvaChill AC
Eva Breeze
EvaBreeze
Any EvaChill branded product names
Any close variations or common misspellings of EvaChill
🚫 Search Restrictions
Affiliates may not:
Bid on EvaChill branded keywords or close variations.
Bid on competitor + EvaChill comparison keywords.
Use EvaChill brand terms in:
Ad headlines
Ad descriptions
Display URLs
URL paths
Final URLs
Tracking URLs
Use EvaChill trademarks in domain names or subdomains.
Direct-link paid search traffic to the offer.
Use Dynamic Search Ads (DSAs) that may trigger EvaChill branded searches.
Use Performance Max campaigns unless all EvaChill branded terms are properly excluded as negative keywords.
❗ Critical Product Positioning
EvaChill must not be positioned as a full air conditioner.
Affiliates may not imply that EvaChill:
Functions like a traditional central or window air-conditioning unit
Replaces an air conditioner
Cools an entire room
Cools large or open spaces
Provides whole-home cooling
Produces guaranteed room-wide temperature reductions
EvaChill should always be presented as a personal air cooler intended for close-range use.
✅ Approved Product Claims
Affiliates may use accurate messaging such as:
“Personal air cooler”
“Cools the air around you”
“Creates a personal comfort zone”
“Designed for close-range cooling”
“Helps improve comfort at your desk or bedside”
“Energy-efficient alternative to running traditional AC”
“Ideal for personal spaces”
“Provides localized cooling”
“Best suited for warm, dry environments”
“Helps make your immediate surroundings feel more comfortable”
Claims should clearly communicate that cooling is localized and experienced within the area immediately surrounding the user.
🚫 Prohibited Claims
Affiliates may not claim or imply that EvaChill:
“Replaces AC”
“Works better than air conditioning”
“Cools entire rooms”
“Cools large spaces”
“Cools your whole house”
“Provides central-air performance”
“Instantly lowers the temperature of any room”
“Works in every climate”
“Delivers freezing or ice-cold air”
“Provides guaranteed temperature reductions”
“Can cool a room by a specific number of degrees” without clear, approved context
Eliminates the need for traditional air conditioning in all circumstances
Affiliates must also avoid exaggerated before-and-after temperature comparisons, misleading demonstrations, or visuals that suggest room-wide cooling performance.
📍 Required Usage Messaging
Promotional content must make it clear that EvaChill is best used in close proximity to the user.
Recommended use cases include:
On a desk
Beside a bed
At a workstation
In a home office
Near a couch or reading area
Within a small personal space
Messaging should explain that EvaChill creates a localized comfort zone rather than cooling the entire surrounding room.
🌡️ Climate and Performance Disclosures
EvaChill uses evaporative cooling technology and works best in warm, dry environments.
Affiliates should not imply that performance will be identical in all climates or humidity levels.
Content should accurately communicate that:
Results may vary based on temperature, humidity, airflow, and proximity
The product performs best in dry or warm conditions
Higher humidity may reduce the cooling effect
Users should remain near the device to experience the intended benefit
Affiliates may not guarantee specific performance results unless those claims have been explicitly approved and properly supported.
⚡ Energy-Efficiency Messaging
EvaChill may be described as an energy-efficient alternative to running traditional AC for personal comfort.
However, affiliates must not imply that:
EvaChill provides the same cooling capacity as a full air conditioner
It can replace all household air-conditioning use
Every user will experience specific or guaranteed energy savings
It will reduce electricity bills by a specific percentage or dollar amount without approved substantiation
Energy-efficiency messaging must remain focused on personal, localized use.
🎥 Creative and Demonstration Requirements
Videos, images, advertorials, and demonstrations must accurately reflect the product’s intended use.
Creative content should:
Show EvaChill positioned near the user
Demonstrate desk, bedside, or personal-space use
Avoid showing the device cooling multiple people across a room
Avoid room-wide temperature graphics or dramatic thermostat changes
Avoid oversized airflow effects that exaggerate performance
Avoid comparisons that make EvaChill appear equivalent to a traditional AC unit
Any temperature demonstrations must include proper context, testing conditions, and approved substantiation.
⚠️ Misleading Messaging Restrictions
Affiliates must not use misleading, absolute, or sensational language, including:
“The only AC you’ll ever need”
“Say goodbye to air conditioning forever”
“Cools any room in minutes”
“Turns any room into an icebox”
“Powerful enough to cool your entire home”
“Guaranteed to beat the heat”
“Works perfectly in any climate”
“Instantly drops the room temperature”
Claims should remain realistic, qualified, and focused on localized personal comfort.
⚖️ Enforcement
Violations of these guidelines may result in:
Immediate traffic suspension
Required removal or correction of non-compliant content
Reversal of commissions generated through misleading promotions
Removal from the EvaChill campaign
Permanent removal from future promotions within the GiddyUp Network
Affiliates are responsible for reviewing all advertisements, landing pages, advertorials, videos, emails, social media posts, and other promotional materials before launch to ensure EvaChill is consistently presented as a personal air cooler, not a full air-conditioning system.