Kitsch Offer

Affiliates promoting Kitsch products must follow the compliance standards below to ensure all marketing remains accurate, non-misleading, and aligned with approved brand messaging.

Failure to comply may result in traffic being paused, commissions reversed, withheld payments, or removal from the offer.

There are no exceptions based on keyword selection, match type, negative keywords, or destination. Excluding Kitsch branded terms does not make a paid search campaign permissible.

Affiliates are also prohibited from targeting Kitsch branded terms in YouTube Ads and display campaigns.

Branded terms include Kitsch, My Kitsch, branded product names, coupon and discount terms, competitor-plus-Kitsch comparison terms, and all close variations, misspellings, abbreviations, and pluralizations.

All product claims must be truthful, substantiated, and consistent with the approved messaging found on the applicable product detail page (PDP).

Affiliates should focus on cosmetic and appearance-based benefits rather than medical or therapeutic outcomes. Kitsch products are cosmetic and personal care products and must not be promoted as treatments, cures, or medical solutions.

Use product-appropriate, substantiated messaging such as:

Affiliates must accurately describe formulations and avoid unsubstantiated ingredient claims.

When accurate and approved for the specific product, use messaging such as:

Do not claim a product is sulfate-free unless that specific SKU has been verified.

Approved alternatives, when applicable to the product, include:

Affiliates are responsible for verifying individual product formulations before making ingredient-specific claims.

Affiliates may not guarantee specific results or promise timelines unless those claims have been approved and substantiated.

Use product-appropriate, substantiated wording such as:

Environmental messaging must remain factual and properly substantiated. Only use claims approved for the specific product being promoted.

Product-specific claims may include, where approved and substantiated:

Avoid broad or unsubstantiated environmental claims such as:

Use only the substantiated replacement statement shown on the applicable product page.

For example, “One bar replaces up to 2 bottles of liquid shampoo” may be used only if approved for that SKU.

Do not generalize product-specific claims across the entire Kitsch catalog.

For products formulated with Rice Tein NPNF®, the following approved claims may be used exactly as substantiated:

Do not alter these statements or extend them to products that do not contain Rice Tein NPNF®. Include the applicable supporting footnote or disclosure from the approved product messaging when using a claim marked with a footnote.

All promotional materials must accurately represent the Kitsch brand.

Creative must:

Affiliates must not use fear-based, shame-based, or insecurity-driven messaging about hair.

Always refer to the brand as Kitsch.

Do not use variations such as:

Use current product names exactly as provided by the brand.

Affiliates must notify their Account Manager before updating creative to reflect:

Do not publish revised claims until approval has been received.

Violations of these guidelines may result in:

Affiliates are responsible for ensuring all advertisements, landing pages, videos, emails, social posts, and other promotional materials accurately reflect approved Kitsch messaging and comply with these standards before launch.