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Healthy Hydration Water Bottle Offer

Compliance Guidelines

Affiliates promoting the Healthy Hydration Water Bottle offer must follow the compliance guidelines below to ensure all promotional content is truthful, compliant, and aligned with FTC regulations and brand standards.

These policies apply across all traffic sources, including:

  • Paid Social

  • Native Advertising

  • Display Advertising

  • Email Marketing

  • SMS Marketing

  • Influencer Marketing

  • Advertorials

  • Landing Pages

  • Video Content

  • Affiliate Reviews & Editorial Placements

Failure to comply with these policies may result in traffic being paused, commissions reversed, withheld payments, or removal from the offer.

🔍 Search Traffic Policy

Search traffic is permitted unless otherwise restricted within the offer details.

Affiliates may not:

  • Bid on Healthy Hydration branded keywords or misspellings.

  • Bid on competitor + Healthy Hydration comparison terms.

  • Use Healthy Hydration in ad headlines, descriptions, display URLs, or URL paths.

  • Direct-link branded search traffic to the offer.

  • Use Dynamic Search Ads (DSAs) that may serve branded Healthy Hydration queries.

Affiliates may bid on relevant non-branded keywords only.

🏷️ Trademark & Brand Usage

Affiliates may not:

  • Register domains containing "Healthy Hydration" or confusingly similar variations.

  • Use Healthy Hydration trademarks, logos, or branding in social media usernames or page names.

  • Create websites or landing pages that appear to be the official Healthy Hydration website.

  • Represent themselves as Healthy Hydration or an authorized company representative.

✍️ Advertising & Claims

All advertising claims must be truthful, accurate, and supported by the product's intended use.

Approved Messaging

Affiliates may state that the Healthy Hydration Water Bottle:

  • Encourages healthy daily hydration habits.

  • Makes drinking water more convenient throughout the day.

  • Helps users track or increase their water intake (if applicable to the product design).

  • Is designed for everyday hydration at home, work, travel, or the gym.

  • Is reusable and intended to support an active lifestyle.

  • May help users stay consistent with their hydration goals.

Prohibited Claims

Affiliates may not claim or imply that the Healthy Hydration Water Bottle:

  • Treats, cures, or prevents any disease.

  • Detoxifies the body.

  • Flushes toxins from organs.

  • Improves kidney or liver function.

  • Causes weight loss by itself.

  • Boosts metabolism.

  • Prevents dehydration in medical situations.

  • Improves athletic performance beyond normal hydration.

  • Produces guaranteed health outcomes.

Avoid statements such as:

  • "Detoxes your body."

  • "Flushes toxins."

  • "Cures dehydration."

  • "Loses weight automatically."

  • "Boosts metabolism."

  • "Clinically proven to improve health."

  • "Doctor approved" unless expressly authorized.

⚖️ Comparative Advertising

Comparisons with competing water bottles or hydration products must remain factual and verifiable.

Affiliates may discuss features such as:

  • Bottle capacity

  • Design

  • Portability

  • Ease of use

  • Leak-resistant construction (if applicable)

  • Durability

  • Convenience

  • Hydration reminders or tracking features (if applicable)

Affiliates may not:

  • Make false or misleading comparisons.

  • Claim competitors are unsafe or ineffective.

  • Use competitor trademarks in paid advertising where prohibited.

  • Suggest Healthy Hydration is medically superior to competing products.

⭐ Reviews & Testimonials

Reviews must reflect genuine customer experiences.

Affiliates may not:

  • Fabricate reviews or ratings.

  • Misrepresent typical customer results.

  • Edit testimonials to exaggerate benefits.

  • Use deceptive before-and-after imagery.

Any material relationship between the affiliate and the promotion must be clearly disclosed in accordance with FTC guidelines.

📧 Email & SMS Marketing

Affiliates are responsible for complying with all applicable email and SMS regulations.

Requirements include:

  • Proper consent where required.

  • Clear identification of promotional content.

  • Functional unsubscribe or opt-out mechanisms.

  • Compliance with CAN-SPAM, TCPA, CASL, GDPR, and other applicable laws.

🚫 Restricted Content

The following promotional methods are prohibited:

  • Fake news or deceptive advertorials.

  • False scarcity or misleading countdown timers.

  • Misleading health or medical claims.

  • Fake endorsements from doctors or medical professionals.

  • Misrepresentation of pricing, discounts, or limited-time offers.

  • Landing pages that imitate official Healthy Hydration customer support or website content.

📄 Landing Pages

Landing pages must:

  • Clearly disclose that they are promotional content.

  • Accurately represent product features and pricing.

  • Include FTC disclosures where appropriate.

  • Avoid misleading layouts that imitate the official Healthy Hydration website.

⚠️ Compliance Enforcement

Failure to comply with these guidelines may result in:

  • Requests to modify or remove promotional content.

  • Temporary traffic suspension.

  • Commission reversals.

  • Removal from the Healthy Hydration affiliate program.

  • Additional enforcement actions for repeated or serious violations.

Affiliates are expected to promptly address any compliance concerns raised by the GiddyUp Compliance Team.

For questions regarding approved promotional methods or messaging, please contact your GiddyUp Account Manager before launching your campaign.

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