To maintain brand integrity and ensure network-wide compliance, affiliates promoting Legacy Will must adhere to the following paid search policy.
⚠️ Important
We appreciate your effort to proactively avoid non-compliant branded search bidding. Please note that:
The prohibited keyword list below is not exhaustive.
Any branded term, misspelling, abbreviation, or close variation of the Legacy Will trademark is prohibited, whether or not it appears on this list.
"The keyword wasn't listed" is not an acceptable defense if flagged.
GiddyUp may update these guidelines at any time as new branded search terms emerge.
Affiliates are expected to promptly remove any prohibited keywords identified during compliance reviews.
❗ Prohibited Keywords
The following trademarked terms, along with any close variations, misspellings, singular/plural forms, abbreviations, or combinations, are prohibited:
Legacy Will
LegacyWill
This includes, but is not limited to:
Keywords containing the Legacy Will trademark
"Official Site," "Official Website," or similar language used with the brand name
Review, reviews, coupon, coupons, discount, discounts, promo code, promo codes, price, pricing, sale, deals, or comparison searches that include the Legacy Will trademark
Display URLs, domains, subdomains, or URL paths containing the Legacy Will trademark
🚫 Additional Paid Search Restrictions
Affiliates may not:
Bid on Legacy Will trademark terms or any confusingly similar variations.
Use the Legacy Will trademark in ad headlines, descriptions, display URLs, final URLs, or ad assets.
Register or use domains, subdomains, or social media usernames containing the Legacy Will trademark.
Create ads or landing pages that imply an official relationship with Legacy Will through language such as "Official Site," "Official Partner," or similar claims unless expressly authorized.
Direct-link branded paid search traffic to the offer unless expressly approved by GiddyUp.
🔍 Why This Matters
Bidding on branded search terms undermines brand partnerships, creates an unfair competitive environment, and may violate search engine advertising policies.
Violations may result in:
Immediate removal from the Legacy Will offer
Commission holds or reversals for non-compliant traffic
Suspension from additional GiddyUp offers
Termination from the GiddyUp Network for repeated or egregious violations
✅ Stay Compliant
Never bid on Legacy Will branded terms or close variations.
Avoid using the Legacy Will trademark in keywords, ad copy, URLs, domains, or landing pages.
Focus on compliant, benefit-driven, non-branded keywords.
Review your campaigns regularly to ensure continued compliance.
If you have questions about keyword compliance or would like GiddyUp to review your campaigns before launch, please contact Platform Support or email compliance@giddyup.io.