To protect the HALT! brand and ensure all advertising complies with applicable laws and platform policies, all publishers must follow the guidelines below. These requirements apply to all GiddyUp materials, landing pages, advertisements, affiliate content, emails, videos, and social posts. Failure to comply may result in campaign suspension, traffic rejection, or removal from the offer.
Approved Marketing Channels
The following traffic sources are permitted unless otherwise noted in your campaign agreement:
Native Advertising
Display Advertising
Email Marketing (CAN-SPAM compliant)
Social Media Advertising
Organic Social Media
Search Advertising (subject to the Paid Search Policy below)
Content & Review Sites
Influencer Marketing
All marketing materials must accurately represent the product and its intended use.
Prohibited Claims
Publishers may not state or imply that:
HALT! is "UL Approved" or "UL Certified."
The finished HALT! product itself is UL certified.
HALT! is approved for specific fire classes.
HALT! replaces a traditional fire extinguisher.
HALT! guarantees that a fire will be extinguished.
HALT! is intended for large, fully developed, or out-of-control fires.
All HALT! products are made in the USA.
HALT! fire blankets or document bags are made in the USA.
Approved Alternative Language
UL Language
Instead of "UL Approved" or "UL Certified," use:
"The firefighting formula contains a UL 8 Recognized Component."
Fire Class Language
Instead of saying the product is "approved for" particular fire classes, use:
"Effective on common Class A, B, C, D, K and lithium-ion fire hazards, as applicable to the specific HALT! formula and product."
Only reference a fire type when it is supported for that specific SKU. Do not imply that every HALT! product is effective on every listed fire class.
Product Positioning
Instead of describing HALT! as a replacement for an extinguisher, use:
"HALT! is a compact, easy-to-use supplemental fire-safety device designed for rapid response to small fires before they spread."
Additional acceptable language includes:
"Designed to help suppress small fires quickly."
"Compact and easy to use in an emergency."
"An additional layer of fire preparedness."
"Intended for rapid response during the early stages of a fire."
"Use alongside standard fire-safety equipment."
Required Safety Positioning
All landing pages must clearly state:
"HALT! is not a replacement for a code-required or standard fire extinguisher."
Landing pages must also communicate that users must:
Follow all product-label instructions.
Call 911 and evacuate when a fire is spreading, producing heavy smoke, or cannot be safely controlled.
Never place themselves in danger to fight a fire.
Use the product only on small, early-stage fires when there is a clear exit path.
Made in USA Claims
"Made in USA" claims may be used only for products that are confirmed to qualify.
Publishers may:
Describe the primary HALT! Fire Fighting Foam Spray using approved Made in USA language.
Do not use Made in USA claims for:
Fire blankets
Fireproof and waterproof document bags
Any accessory unless separately confirmed in writing
Product & Performance Claims
All claims must be accurate, supportable, and specific to the applicable product. Do not exaggerate performance or make unverified comparisons against traditional extinguishers, competitors, or fire-department equipment.
Avoid words and phrases such as:
Guaranteed
Fail-safe
Fireproof (unless specifically accurate for the item)
Eliminates all fires
Works on any fire
Safer than all extinguishers
More effective than fire-department equipment
Acceptable attributes, when supported for the applicable product, include:
PFAS-free
Non-toxic
Non-corrosive
Compact
Easy to use
Designed for rapid response
Leaves little or no residue
Suitable for use around the home, vehicles, grills, batteries, or other settings only when supported by the product label
Pricing & Promotions
Publishers may only advertise:
Current pricing displayed on the official landing pages.
Approved discounts or promotional offers.
Current bonuses or incentives provided by the brand.
Do not:
Advertise expired promotions.
Create unauthorized coupon codes.
Claim an offer is "ending soon" or "limited time" unless approved by the brand.
Testimonials & Reviews
Testimonials must:
Reflect genuine customer experiences.
Not be altered in a way that changes their meaning.
Avoid misleading or exaggerated performance claims, including claims that go beyond the approved language above.
Do not create fake reviews, ratings, or customer testimonials.
Paid Search Policy
Brand Bidding
The following are strictly prohibited:
Bidding on HALT! brand terms.
Misspellings or close variations of the brand name.
Dynamic keyword insertion that generates branded ads.
Competitor conquest campaigns implying affiliation with the brand.
Display URL Restrictions
Publishers may not use:
Domains containing HALT
URLs suggesting they are the official HALT! website
Any variation of the HALT! trademark within a domain or subdomain
Trademark Usage
Publishers may not:
Register domains containing the HALT! trademark.
Create social media accounts representing themselves as the official brand.
Use unauthorized HALT! logos or brand assets.
Represent themselves as employees or official representatives of HALT!.
Creative Requirements
Creative assets should:
Match the current brand identity.
Accurately represent the product's appearance and functionality.
Only depict use on small, early-stage fires consistent with the Required Safety Positioning above.
Use only approved logos, imagery, and messaging.
Avoid deceptive buttons, fake reviews, misleading urgency, or false scarcity messaging.
Publishers are encouraged to use the latest creative assets available through the partner portal.
Final Approval
GiddyUp and its marketing partners may not materially alter technical, safety, certification, fire-class, or Made in USA claims without HALT!'s prior written approval.
All landing pages and major advertising creatives must be submitted to HALT! for approval before launch.
Compliance Expectations
Publishers are responsible for:
Monitoring all active campaigns for continued compliance.
Updating creative when requested by GiddyUp or the brand.
Promptly removing or correcting any non-compliant content upon notification.
Failure to comply with these guidelines may result in rejected traffic, paused commissions, suspension, or removal from the program.
Questions?
If you have questions about these guidelines or would like a creative review before launching your campaign, please contact your Partner Manager or GiddyUp Platform Support.