Accurately describe the Hume Body Pod as an at-home body composition scale that uses bioelectrical impedance analysis (BIA) with retractable handles to scan the torso, arms, and legs.

State that it tracks 45+ body composition and wellness metrics, such as muscle mass, body fat, visceral fat, and body water, and syncs with the free Hume app.

Highlight features shown on the official landing pages, such as a full-body scan in under 20 seconds, unlimited family accounts, wearable sync, and personalized AI coaching in the app.

Reference the 30-Day Money Back Guarantee and 1 Year Warranty as shown on the official landing pages.

Use approved marketing copy and creative provided by GiddyUp or the brand.

Make false, misleading, or exaggerated product claims.

Describe the Body Pod as a medical device, or claim it is "FDA approved" or "FDA cleared."

State or imply that the Body Pod replaces a DEXA scan, a doctor's visit, or any clinical test.

Claim that all app features are free. The Hume app is free to download, but some features may require a paid subscription.

Misrepresent the product's accuracy, certifications, press coverage, customer counts, or awards.

Use fabricated demonstrations, fake app screenshots, or altered scan results.

Claim the Body Pod diagnoses, detects, treats, cures, or prevents any disease or medical condition.

Claim the built-in heart rate monitor detects heart problems, irregular heartbeats, or other cardiovascular conditions, or helps "catch serious problems."

Claim the product or app identifies food intolerances, inflammation, or allergies.

Present the AI coaching as medical, nutritional, or professional health advice, or as a replacement for a doctor, dietitian, or trainer.

Reference GLP-1 medications, weight-loss drugs, or any other Hume Health program not included in this offer.

Target or imply suitability for users with pacemakers or other implanted medical devices, or for pregnant users, unless expressly approved by the brand.

Guarantee specific results, such as a set amount of weight loss, fat loss, or muscle gain in a set time.

Use "12X faster" or similar speed-of-results claims unless using the exact approved brand wording and context.

Cite accuracy figures (e.g., "98% accuracy" or "comparable to DEXA") or comparisons to hospital equipment unless using the exact approved brand wording.

Make unsupported comparisons with competing smart scales or body composition devices.

Use dramatic before-and-after body transformation imagery.

Current pricing displayed on the official landing pages.

Approved discounts, bundles, or promotional offers.

Current bonuses or incentives provided by the brand.

Advertise expired promotions.

Create unauthorized coupon codes.

Claim an offer is "ending soon" or "limited time" unless approved by the brand.

Reflect genuine customer experiences.

Not be altered in a way that changes their meaning.

Avoid misleading or exaggerated health or weight-loss claims.

Include a clear "results not typical" style disclaimer when describing specific weight or body composition changes.

Bidding on Hume, Hume Health, Body Pod, or Hume Band brand terms.

Misspellings or close variations of the brand or product names.

Dynamic keyword insertion that generates branded ads.

Competitor conquest campaigns implying affiliation with the brand.

Domains containing Hume or Body Pod

URLs suggesting they are the official Hume Health website

Any variation of the Hume Health trademarks within a domain or subdomain

Register domains containing the Hume Health or Body Pod trademarks.

Create social media accounts representing themselves as the official brand.

Use unauthorized Hume Health logos, brand assets, or press logos (e.g., WSJ, NYT, Men's Health, The Verge).

Represent themselves as employees or official representatives of Hume Health.

Match the current brand identity.

Accurately represent the product's appearance, app, and functionality.

Use only approved logos, imagery, and messaging.

Avoid body-shaming language or imagery.

Avoid deceptive buttons, fake reviews, misleading urgency, or false scarcity messaging.

Monitoring all active campaigns for continued compliance.

Following all applicable FTC and FDA guidelines, including health claim and advertising disclosure requirements.

Complying with ad platform health and weight-loss advertising policies (e.g., Meta and Google).

Updating creative when requested by GiddyUp or the brand.

Promptly removing or correcting any non-compliant content upon notification.