To protect the PurelyWHITE brand and ensure all advertising complies with applicable laws and platform policies, all publishers promoting the PurelyWHITE Deluxe Whitening Strips offer must follow the guidelines below. PurelyWHITE Deluxe Whitening Strips must be marketed as a cosmetic teeth whitening product, not as a medical or dental treatment. Failure to comply may result in traffic being paused, commissions reversed, or removal from the offer.
Traffic Sources
✅ Allowed
Paid social
Display (non-Google)
Email to top-level and cable domains only (e.g. Gmail, Yahoo, Cox, Time Warner)
SMS
Influencer marketing
Advertorials and landing pages
❌ Not Allowed
Google (all Google traffic, including paid search)
Search traffic on any platform (Bing, YouTube search, or similar)
Native advertising
Shopping Ads
Third-party email or GI email
Incentivized traffic (redeemable rewards, points, or payouts to consumers)
Brokering traffic to any other network or third party
Listicles & Content Formats
✅ Allowed
Standard listicle-style content that is non-comparative and not positioned as a ranking or "best of" list
Independent promotional or advertorial content
❌ Not Allowed
Comparison-style listicles (e.g. "Top 5 Teeth Whitening Kits" or "Best Whitening Products of 2026")
Content built to rank in search results or for search arbitrage
Product Claims
✅ Allowed
Purple whitening strips designed to help visibly reduce the appearance of yellow tones on teeth
Helps whiten the appearance of teeth
Designed to support a brighter-looking smile
Easy-to-use, at-home teeth whitening solution
Supports a more confident smile
Product features that appear on the official landing pages or approved creative
❌ Not Allowed
Do not state or imply that PurelyWHITE Deluxe:
Is FDA approved
Is a dental treatment or medical device
Replaces professional dental procedures or visits to the dentist
Permanently whitens teeth
Provides guaranteed whitening results
Works instantly for all users
Is guaranteed to cause zero sensitivity for every user
Examples of language to avoid:
"Clinically proven whitening treatment"
"Dentist-grade bleaching system"
"Guaranteed Hollywood smile overnight"
"Permanent whitening solution"
All claims must remain realistic and compliant with FDA/FTC guidelines and advertising platform policies.
Pricing & Promotions
✅ Allowed
Current pricing displayed on the official landing pages
Approved discounts or promotional offers
Current bonuses or incentives provided by the brand
❌ Not Allowed
Expired promotions
Unauthorized coupon codes
"Ending soon" or "limited time" claims unless approved by the brand
Testimonials & Reviews
✅ Allowed
Genuine customer experiences, unaltered in meaning
❌ Not Allowed
Fake reviews, ratings, or customer testimonials
Testimonials with medical, dental treatment, or exaggerated whitening claims
Trademark & Domains
❌ Not Allowed
Bidding on PurelyWHITE or PurelyWHITE Deluxe brand terms, misspellings, or close variations on any platform
Domains or subdomains containing PurelyWHITE or any variation of it (e.g. purelywhiteofficial.com, buy-purelywhite.com, purelywhite-store.com)
URLs suggesting they are the official PurelyWHITE website
Branded Facebook pages or other social accounts using the brand name
Unauthorized PurelyWHITE logos or brand assets
Presenting yourself as an employee or official representative of PurelyWHITE, or implying affiliation with the brand
Creative
✅ Allowed
Approved brand assets and the latest creative from the partner portal
Before-and-after imagery that reflects typical cosmetic whitening outcomes
❌ Not Allowed
Altered brand logos or product images
Unrealistic before-and-after images or exaggerated whitening results
Copyrighted music used without permission
Deceptive buttons, misleading urgency, or false scarcity messaging
Compliance Expectations
Publishers are responsible for:
Monitoring all active campaigns for continued compliance.
Updating creative when requested by GiddyUp or the brand.
Promptly removing or correcting any non-compliant content upon notification.
Failure to comply with these guidelines may result in immediate traffic pause, commission reversals, withheld payments, removal from the offer, or escalation to network compliance review.
Questions?
If you have questions about these guidelines or would like a creative review before launching your campaign, please contact your Partner Manager, GiddyUp Platform Support, or compliance@giddyup.io.