The goal is to keep the funnel as consistent as possible for the consumer. This is why we recommend using your Facebook Page Name as the “Marketer Name” inside the URL.
Please note there are a few exclusions that can never be included in the Exclusive Domains (these are not fully inclusive, just a sample):
Special characters such as ()-.!
Generic names such as: official (“kailo.official.com”), product (“kailo.product.com”) or single letters (“kailo.a.com”)
Any references to GiddyUp such as: giddy (“kailo.giddy”) or giddyup (“kailo.giddyup”)
If you have a unique situation where a different name is desired, please speak with your AM for approval.