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Emma Relief Offer

Compliance, Negative Keyword & Messaging Policy

Affiliates promoting the Emma Relief offer must follow strict restrictions to protect brand integrity and ensure fair competition across paid media channels.


❗ Paid Search Prohibition
Effective immediately, all paid search activity is prohibited for Emma Relief. This applies to:

  • All search engines (Google, Bing, Yahoo, etc.)

  • All match types (exact, phrase, broad)

  • Paid social campaigns where keyword targeting is used


🚫 Unapproved Traffic Sources

  • Meta/Facebook


🚫 Negative Keyword Enforcement (Historical)
Previously, affiliates were restricted from bidding on branded terms. With this update, all paid search is now disallowed.

For reference, the following keywords remain strictly off-limits in any ad copy, display URL, or metadata:

  • Emma Relief

  • My Emma Relief

  • Emma Wellness

  • Emma Pain Relief

  • Emma Relief Band

  • EmmaRelief.com

  • Buy Emma Relief

  • Emma Relief Official

  • Misspellings, close variations, or combinations with generic terms (e.g., Emma Relief bracelet, Emma Relief discount code)


🔍 Why This Matters
These keywords are trademarked and brand-protected terms. Running paid search campaigns — even on non-branded terms — has led to increased compliance claims. This policy ensures:

  • The brand maintains full control of its search presence

  • Reduced legal and compliance risks

  • Alignment with GiddyUp’s partner agreement and brand policy


🚫 Consequences of Violating This Policy
If you are found to be running paid search or Meta/Facebook traffic for Emma Relief:

  • You will be immediately removed from the offer

  • Any associated payouts will be withheld

  • Your account may be suspended or terminated from the GiddyUp Network

Repeat violations or deceptive practices may result in permanent bans or legal action.


✅ Stay Compliant
To stay within policy:

  • Remove all paid search campaigns by the deadline above

  • Do not run any Emma Relief campaigns on Meta/Facebook

  • Avoid using Emma Relief in:

    • Keywords

    • Ad copy, headlines, or sitelinks

    • Tracking or display URLs

    • Image file names or metadata

  • Use only approved creatives and messaging from the GiddyUp platform

  • Reach out for a compliance review before launching new campaigns

For help with campaign strategy or to clarify compliance rules, contact Platform Support or email compliance@giddyup.io.

Let’s build long-term success while respecting brand protections.

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