Affiliates promoting the Kailo offer must adhere to the following guidelines to ensure brand protection, regulatory compliance, and continued good standing within the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on any branded or competitor-protected terms in paid search campaigns. This applies to:
Paid search ads (Google, Bing, etc.)
Display and tracking URLs
Domains and subdomains
Headlines, ad copy, and metadata
🚫 Prohibited Keywords
Kailo Branded Terms
Kailo
Kailo Patch
Kailo Pain Patch
Kailo Labs
KailoPatch.com
Any variation, misspelling, or close derivative
Competitor Terms
Signal Relief
Signal Relief Patch
SignalRelief.com
Jovi
Jovi Patch
JoviPatch.com
Any variation, misspelling, or derivative of the above
All branded and competitor keywords are strictly prohibited under any match type (exact, phrase, broad).
Affiliates may not bid on, target, or include these terms in any paid advertising campaign or metadata.
⚠️ Messaging Restrictions
Affiliates must ensure all marketing remains accurate, compliant, and free from exaggerated medical, regulatory, or comparative claims.
🚫 Prohibited Terminology (FDA Restriction)
The term “nanotech” is strictly prohibited in any printed marketing materials, advertorials, landing pages, downloadable PDFs, direct mail pieces, or static content.
Due to FDA guidance, affiliates may not reference:
Nanotech
Nanotechnology
Nano technology
Any variation or derivative of the above
This applies specifically to printed and static promotional content and must be strictly enforced.
❌ Do NOT Say:
“Kailo works better than Signal Relief”
“Kailo is superior to Jovi”
“Kailo cures pain instantly”
“Clinically proven pain elimination” (unless expressly authorized)
Any claim implying FDA approval, medical certification, or guaranteed results
Any statement suggesting the product is FDA-approved or medically endorsed
✅ You MAY Say:
“Kailo is designed to support everyday comfort”
“A drug-free, reusable patch designed for temporary relief”
“Simple, wearable comfort technology”
“An alternative approach to managing everyday discomfort”
Messaging should remain benefit-focused and avoid definitive medical, therapeutic, regulatory, or comparative superiority claims.
🔍 Why This Matters
Kailo and related competitor brands are trademark-protected.
Additionally, regulatory-sensitive terminology such as “nanotech” creates compliance exposure under FDA advertising standards.
Strict compliance protects:
Brand integrity
Regulatory standing
Platform stability
Affiliate eligibility
🚫 Violations Will Result In:
Immediate removal from the Kailo offer
Holds placed on affiliate payouts
Escalation to compliance review
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use non-branded, benefit-focused keywords only
Do not reference competitor brands in ads or landing pages
Do not use the term “nanotech” in printed or static materials
Avoid medical, guaranteed, regulatory, or superiority claims
When in doubt, seek written approval before launching
💬 Need Help?
If you have compliance-related questions or need clarification on approved messaging, please contact Platform Support or email: