To ensure a consistent customer experience and protect the integrity of the KneNest brand, all marketing partners must adhere to the following compliance guidelines when promoting this offer.
Failure to comply may result in traffic restrictions, withheld commissions, or removal from the offer.
🌐 Allowed Traffic Sources
The following traffic sources are permitted:
✅ Paid Search (Google, Bing, Yahoo, etc.)
✅ Native
✅ Social (Facebook, Instagram, TikTok)
✅ Display
✅ Email (opt-in only)
✅ Content / Advertorial
🚫 Brand Bidding Policy (Strictly Prohibited)
Partners may not bid on or target the KneNest brand in any capacity.
This includes:
Brand keywords
Misspellings or variations
Broad, phrase, or exact match keywords
Dynamic search campaigns or PMAX campaigns that may capture branded queries
🔑 Negative Keyword Starter List (Required for Search Campaigns)
All partners running paid search must implement a robust negative keyword list to prevent ads from appearing on branded queries.
🚫 Brand Terms
knenest
knenest.com
knenest official
knenest official site
knenest website
🚫 Purchase Intent + Brand
buy knenest
order knenest
knenest for sale
knenest price
knenest discount
knenest coupon
knenest deal
🚫 Research / Review Terms
knenest reviews
knenest ratings
knenest complaints
knenest scam
is knenest legit
🚫 Misspellings & Variations
kne nest
k nenest
knenst
knenestt
knenets
⚠️ Important Notes
This list is a baseline only — partners are responsible for adding additional variations and long-tail combinations
Must be applied across all campaigns and match types (broad, phrase, exact)
Regularly review search term reports to catch new variations
⚠️ Important: Even if branded terms are added as negative keywords, ads that appear on branded searches will still be considered a violation. Enforcement is outcome-based.
⚙️ Search Campaign Requirements
While search is allowed, partners must ensure:
Brand terms are added as negative keywords
Campaigns are structured to avoid branded query matching
Regular monitoring of search term reports
Immediate action taken if branded traffic is detected
⚠️ Automated campaign types (like PMAX) must be used with caution, as they may unintentionally trigger branded queries.
📝 Ad Copy & Creative Guidelines
❌ Prohibited:
Using “KneNest” in search ad copy headlines or descriptions
“Official site” or impersonation language
Misleading claims or false urgency
Fake endorsements or fabricated reviews
Unverified medical or performance claims
Claims of instant or immediate pain relief
Claims that KneNest “cures” pain (must use “relieves” instead)
Stating or implying KneNest is specifically for back sleepers
AI-generated images that distort product dimensions or misrepresent product use
✅ Allowed:
Generic, problem/solution-based messaging
Lifestyle-focused creative
Educational or advertorial-style angles
Accurate representation of product benefits (using compliant language such as “relieves discomfort”)
📄 Landing Page Guidelines
Landing pages should not be structured to rank for branded terms
Avoid excessive repetition of the brand name
No impersonation of official brand pages
Must clearly and accurately represent the product
Visuals must reflect true product scale, function, and use
⚠️ Misrepresentation & Claims
Partners may not:
Present themselves as the official KneNest website
Use fake badges, certifications, or endorsements
Make unrealistic or unsubstantiated claims
Misrepresent product capabilities, use cases, or outcomes
📧 Email & Messaging Compliance
Must be opt-in only
Include clear unsubscribe functionality
No misleading subject lines or deceptive messaging
Must comply with CAN-SPAM and applicable regulations
🔁 Monitoring & Enforcement
Partners are responsible for ongoing compliance across all campaigns.
Enforcement Structure:
First Violation: Warning + required updates
Repeat Violations: Traffic paused or removed
Severe Violations: Immediate removal + potential commission forfeiture
📌 Key Takeaways
✅ Search is allowed
🚫 Brand bidding is strictly prohibited
⚠️ Outcome-based enforcement applies (appearance matters)
🔍 Ongoing monitoring is required
⚠️ Strict claim and creative compliance is enforced
⚠️ Why This Matters
Improper use of competitor names, unverified medical claims, misleading creative, or brand bidding violations can mislead customers, create legal exposure, and harm brand reputation.
Violations of this policy will result in:
Removal from the KneNest offer
Payout holds
Suspension or termination from the GiddyUp Network
For creative review or asset approval, contact Platform Support or email compliance@giddyup.io before launching your campaign.