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MasterClass Executive Offer

Compliance & Negative Keyword & Messaging Policy

Affiliates promoting MasterClass Executive must follow the guidelines below to ensure all marketing is compliant, brand-safe, and aligned with platform and regulatory requirements.

👉 Important: All partners must review and accept terms in Everflow before launching.

🎯 Product Positioning (Critical)

MasterClass Executive is a standalone program.

Affiliates must:

  • Always refer to the product as “MasterClass Executive” (full name on first mention)

  • Treat it as a separate product, not part of the core MasterClass subscription

đŸš« Do NOT:

  • Refer to it as “MasterClass” alone

  • Position it as part of the MasterClass subscription

  • Reference instructors or content from the core MasterClass platform

⚠ Program Framing & Language

This is a professional development program, not a traditional academic product.

✅ Use This Language:

  • “Program” (not course or subscription)

  • “Instructors” (not faculty)

  • “Participants” or “enrollees” (not students)

  • “Fees” (not tuition)

  • “Certificate of completion” (not certification)

  • “Business school experience” (not school or MBA program)

🎓 Academic & Accreditation Guidelines

❌ Do NOT:

  • Position as an MBA alternative

  • Compare pricing to MBAs or business schools

  • Suggest accreditation, academic credit, or licensure

đŸš« Avoid:

  • “Cheaper than an MBA”

  • “MBA-level education for less”

✅ Approved Direction:

  • “A fraction of the cost of traditional higher education”

  • Or simply state the fee: $2,500

📌 Required Disclaimer (when applicable):

MasterClass Executive is not an accredited academic program and does not confer academic credit, a degree, or professional licensure.

đŸ€ Partner & Attribution Guidelines

OpenAI Reference

❌ Do NOT say:

  • “Powered by OpenAI”

  • “Built by OpenAI”

  • “Partnered with OpenAI”

✅ Only approved phrasing:

  • “With collaboration from OpenAI”

Chicago Booth Reference

❌ Do NOT say:

  • “Accredited by Chicago Booth”

  • “Certified through Chicago Booth”

✅ Approved phrasing:

  • “Developed with the University of Chicago Booth School of Business”

  • “Chicago Booth” (on subsequent mentions)

📝 Admissions & Enrollment

MasterClass Executive is not an open enrollment product.

✅ Do say:

  • The program requires an application process

  • Applicants are evaluated for program fit

  • Cohorts are intentionally curated

  • Space is limited

đŸš« Do NOT:

  • Imply instant access or checkout-style enrollment

💰 Pricing Guidelines

  • The fee for the inaugural cohort is $2,500

  • Installment options are available

đŸš« Do NOT:

  • State alternate pricing without approval

  • Create comparisons to MBA pricing

đŸš« Traffic & Promotional Restrictions

❌ No Branded Search

Affiliates may NOT bid on:

  • “MasterClass”

  • “MasterClass Executive”

  • Any trademarked variations or misspellings

❌ No Shopping Ads

  • Google Shopping or similar formats are not allowed

❌ No Incentivized Traffic

  • No rewards, cashback, or compensation for sign-ups

❌ No Third-Party Email

  • Only first-party, opted-in email lists are allowed

❌ No GI Email

  • Email must be sent only to top-level domains (Gmail, Yahoo, etc.)

❌ No Brokering

  • Traffic may not be passed to other networks or intermediaries

đŸš« Brand Usage Restrictions

❌ No Brand in Domains

  • Do not use “MasterClass” or variations in URLs or domains

❌ No Branded Social Pages

  • Do not create pages that mimic or compete with the brand

🎹 Creative & Asset Usage (Strict)

All creatives provided by MasterClass:

  • Must be used as-is

  • May NOT be edited, cut, recolored, or rearranged

đŸš« Do NOT:

  • Extract still images from videos

  • Modify video assets in any way

  • Create derivative creatives without approval

👉 Any changes require prior written approval from MasterClass

📰 Editorial & Content Approval

All editorial content must:

  • Be submitted to MasterClass before publishing

  • Allow a minimum of 72 hours for review

  • Receive written approval prior to going live

❌ Claims & Messaging Restrictions

Affiliates must NOT:

  • Guarantee career outcomes

  • Promise salary increases or promotions

  • Suggest job placement outcomes

đŸš« Avoid:

  • “Land a promotion fast”

  • “Guaranteed career growth”

✅ Approved Direction:

  • “Designed to help professionals build real proof of capability”

  • “Translate effort into career outcomes”

⚠ General Compliance Requirements

Affiliates must:

  • Follow Federal Trade Commission (FTC) guidelines

  • Use accurate, non-misleading messaging

  • Avoid false claims or deceptive practices

⚠ Enforcement

Failure to comply may result in:

  • Removal from the campaign

  • Payout reversals

  • Suspension from the network

đŸ€ Final Note

This offer performs best when positioned with:

  • Credibility

  • Professionalism

  • Precision in language

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