Affiliates promoting MasterClass Executive must follow the guidelines below to ensure all marketing is compliant, brand-safe, and aligned with platform and regulatory requirements.
👉 Important: All partners must review and accept terms in Everflow before launching.
🎯 Product Positioning (Critical)
MasterClass Executive is a standalone program.
Affiliates must:
Always refer to the product as “MasterClass Executive” (full name on first mention)
Treat it as a separate product, not part of the core MasterClass subscription
🚫 Do NOT:
Refer to it as “MasterClass” alone
Position it as part of the MasterClass subscription
Reference instructors or content from the core MasterClass platform
⚠️ Program Framing & Language
This is a professional development program, not a traditional academic product.
✅ Use This Language:
“Program” (not course or subscription)
“Instructors” (not faculty)
“Participants” or “enrollees” (not students)
“Fees” (not tuition)
“Certificate of completion” (not certification)
“Business school experience” (not school or MBA program)
🎓 Academic & Accreditation Guidelines
❌ Do NOT:
Position as an MBA alternative
Compare pricing to MBAs or business schools
Suggest accreditation, academic credit, or licensure
🚫 Avoid:
“Cheaper than an MBA”
“MBA-level education for less”
✅ Approved Direction:
“A fraction of the cost of traditional higher education”
Or simply state the fee: $2,500
📌 Required Disclaimer (when applicable):
MasterClass Executive is not an accredited academic program and does not confer academic credit, a degree, or professional licensure.
🤝 Partner & Attribution Guidelines
OpenAI Reference
❌ Do NOT say:
“Powered by OpenAI”
“Built by OpenAI”
“Partnered with OpenAI”
✅ Only approved phrasing:
“With collaboration from OpenAI”
Chicago Booth Reference
❌ Do NOT say:
“Accredited by Chicago Booth”
“Certified through Chicago Booth”
✅ Approved phrasing:
“Developed with the University of Chicago Booth School of Business”
“Chicago Booth” (on subsequent mentions)
📝 Admissions & Enrollment
MasterClass Executive is not an open enrollment product.
✅ Do say:
The program requires an application process
Applicants are evaluated for program fit
Cohorts are intentionally curated
Space is limited
🚫 Do NOT:
Imply instant access or checkout-style enrollment
💰 Pricing Guidelines
The fee for the inaugural cohort is $2,500
Installment options are available
🚫 Do NOT:
State alternate pricing without approval
Create comparisons to MBA pricing
🚫 Traffic & Promotional Restrictions
❌ No Branded Search
Affiliates may NOT bid on:
“MasterClass”
“MasterClass Executive”
Any trademarked variations or misspellings
❌ No Shopping Ads
Google Shopping or similar formats are not allowed
❌ No Incentivized Traffic
No rewards, cashback, or compensation for sign-ups
❌ No Third-Party Email
Only first-party, opted-in email lists are allowed
❌ No GI Email
Email must be sent only to top-level domains (Gmail, Yahoo, etc.)
❌ No Brokering
Traffic may not be passed to other networks or intermediaries
🚫 Brand Usage Restrictions
❌ No Brand in Domains
Do not use “MasterClass” or variations in URLs or domains
❌ No Branded Social Pages
Do not create pages that mimic or compete with the brand
🎨 Creative & Asset Usage (Strict)
All creatives provided by MasterClass:
Must be used as-is
May NOT be edited, cut, recolored, or rearranged
🚫 Do NOT:
Extract still images from videos
Modify video assets in any way
Create derivative creatives without approval
👉 Any changes require prior written approval from MasterClass
📰 Editorial & Content Approval
All editorial content must:
Be submitted to MasterClass before publishing
Allow a minimum of 72 hours for review
Receive written approval prior to going live
❌ Claims & Messaging Restrictions
Affiliates must NOT:
Guarantee career outcomes
Promise salary increases or promotions
Suggest job placement outcomes
🚫 Avoid:
“Land a promotion fast”
“Guaranteed career growth”
✅ Approved Direction:
“Designed to help professionals build real proof of capability”
“Translate effort into career outcomes”
⚠️ General Compliance Requirements
Affiliates must:
Follow Federal Trade Commission (FTC) guidelines
Use accurate, non-misleading messaging
Avoid false claims or deceptive practices
⚠️ Enforcement
Failure to comply may result in:
Removal from the campaign
Payout reversals
Suspension from the network
🤝 Final Note
This offer performs best when positioned with:
Credibility
Professionalism
Precision in language