Affiliates promoting Peeps must adhere to the compliance standards below to ensure brand integrity and maintain eligibility for continued promotion within the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on any of the following branded terms in paid search campaigns. This includes:
Paid search platforms (Google, Bing, etc.)
Display/tracking URLs
Domains and subdomains
Ad headlines, copy, or metadata
🚫 Prohibited Keywords
Peeps
Peeps Eyeglass Cleaner
Peeps Glasses Cleaner
Peeps Carbon Cleaner
Peeps Lens Cleaner
Peeps Optical Cleaner
Peeps by CarbonKlean
CarbonKlean
Carbon Klean
These branded keywords may not be used under exact, phrase, or broad match targeting in any campaign.
⚠️ Messaging Restrictions
Affiliates must not make exaggerated or unsubstantiated performance claims about Peeps. Avoid guarantees, absolutes, or claims that imply superior performance without substantiation.
❌ Do NOT Say:
"Keeps your glasses crystal clear forever"
"Removes 100% of dirt and smudges"
"Works better than every other lens cleaner"
"Never needs a cleaning cloth"
"Guaranteed scratch-proof cleaning"
Any claims implying medical, clinical, or FDA approval
✅ You MAY Say:
"Designed to clean eyeglass lenses quickly and easily"
"Helps remove fingerprints, dust, and smudges"
"Uses a carbon cleaning pad to clean lenses"
"A reusable lens cleaning tool for everyday use"
"A convenient alternative to disposable lens wipes"
🔍 Why This Matters
The above terms are brand-protected trademarks. Using them in paid search campaigns or making unauthorized performance claims creates:
Unfair competition
Misleading advertising
Contract violations with the brand
🚫 Violations Will Result In:
Removal from the Peeps offer
Holds on affiliate payouts
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use only non-branded, benefit-oriented keywords in paid search campaigns.
Exclude all brand terms from ad copy, headlines, domains, and tracking URLs.
Avoid absolute, comparative, or unverified performance claims.
Use only approved product messaging and creative assets.
Contact the Compliance Team before launching if you are unsure whether messaging is compliant.
💬 Need Help?
For questions about compliance or ad approval, contact Platform Support or email: