Affiliates promoting Hiya must follow the guidelines below to ensure all advertising remains accurate, responsible, and compliant with brand and regulatory standards.
š« Negative Keywords (Paid Search)
Affiliates may not bid on or target the following branded keywords or variations in any paid search campaigns (including Google, Bing, Yahoo, etc.):
Prohibited Branded Keywords:
Hiya
Hiya Vitamins
Hiya Kids Vitamins
Hiya Probiotic
Hiya Bedtime Essentials
Hiya Daily Immune
This restriction applies to:
Exact match
Phrase match
Broad match
Misspellings or close variations
Any paid search traffic triggered by these terms is considered non-compliant.
ā ļø Messaging Restrictions (All Traffic Sources)
Affiliates must not use misleading, unproven, or prohibited claims when advertising Hiya products. The following statements are not allowed in any promotional content, including ads, emails, landing pages, social posts, or influencer content.
ā Do NOT Say:
That Hiya is āFDA approvedā
That Hiya has passed clinical trials
That Hiya cures, prevents, or diagnoses any disease
Any medical claims or health guarantees
That Hiya vitamins are organic
That Hiya contains no chemicals or is āchemical-freeā
Any celebrity endorsements, whether implied or stated
ā Approved Messaging (What You Can Say)
Affiliates may use factual, benefit-driven messaging aligned with Hiyaās approved positioning:
Hiya includes 15 essential vitamins and minerals, many of which support kidsā immune system, brain function, nervous system, and behavior
Hiya is made with a blend of 12 organic fruits and vegetables
Hiya contains zero added sugar
āZero sugarā is allowed when accurately described and not misleading
All statements must remain factual, support-based, and non-medical.
š Why This Matters
Improper keyword usage or messaging can mislead consumers, violate regulatory guidelines, and negatively impact the Hiya brand.
šØ Enforcement
Violations of this policy may result in:
Immediate removal from the Hiya offer
Payout holds or reversals
Suspension or termination from the GiddyUp Network
ā Stay Compliant
Use only approved creative assets
Avoid medical or exaggerated claims
Ensure all ingredient and sugar statements are accurate
Request a compliance review before launching new campaigns
For questions or content review, contact Platform Support or email compliance@giddyup.io.