Affiliates promoting Hear Direct Wireless TV Headset must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads
Display/tracking URLs
Ad copy, headlines, domains, and metadata
🚫 Prohibited Keywords
Hear Direct
HearDirect
Hear Direct Headset
Hear Direct Wireless Headset
Hear Direct TV Headset
⚠️ Messaging Restrictions
Affiliates must not use misleading, exaggerated, or unverified claims when promoting Hear Direct Wireless TV Headset.
Not Allowed:
Claims that the product treats or cures hearing loss
Statements implying it is a medical device or hearing aid
“Replaces hearing aids” or similar positioning
Guaranteed results such as:
“Hear perfectly again”
“Restore your hearing instantly”
Any medical, diagnostic, or therapeutic claims
Exaggerated performance claims (e.g., “crystal clear sound in any environment”)
Unauthorized discount claims or promotions not approved by the brand
✅ Stay Compliant
Use only approved messaging and promotions provided by the brand or GiddyUp
Avoid bidding on brand terms or close variants in paid traffic
Position Hear Direct Wireless TV Headset as a personal TV listening device that allows users to control their own volume
Highlight benefits such as:
• Personalized volume control
• Improved TV listening experience
• Comfort and ease of use
• Simple setup
Use clear, non-medical language such as:
“Enjoy TV at your preferred volume”
“No more arguing over the volume”
“A simple solution for better TV listening”
When unsure, ask for a pre-launch review
🔍 Why This Matters
These keywords represent branded and trademarked terms related to Hear Direct Wireless TV Headset. Bidding on them creates unfair competition, misleads shoppers, and violates our agreements with the brand.
Additionally, positioning the product as a medical or hearing aid device may create regulatory risk and misinform consumers.
Violations of this policy will result in:
Removal from the Hear Direct Wireless TV Headset offer
Payout holds
Suspension or termination from the GiddyUp Network
For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.