Affiliates promoting the Active Skin Repair offer must comply with the following keyword restrictions to protect the brand’s visibility and prevent unfair competition across paid search channels.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on branded terms in any form of paid search, including but not limited to:
Search engines (Google, Bing, Yahoo, etc.)
Search ad types (exact match, phrase match, broad match)
Paid social media campaigns where keyword bidding is used
This restriction applies to:
Paid search ads
Ad copy or headlines
Display/tracking URLs
Domains or metadata (including hidden fields or redirects)
Dynamic keyword insertion (DKI)
Branded terms in UTM parameters or other tracking tools
🚫 Prohibited Keywords
The following terms (and any variations, misspellings, or combinations) are strictly prohibited:
Active Skin Repair
BLDG Active
BLDG Active Skin Repair
ActiveSkinRepair
Activeskinrepair.com
Active Skin Repair Spray
Active Skin Repair Gel
Active Skin Repair Kids
BLDGActive
Active Skin Repair Wound Care
Active Skin Repair First Aid
🔍 Why This Matters
These keywords represent branded and trademarked terms owned by Active Skin Repair (BLDG Active). Bidding on them:
Creates unfair competition among partners
Misleads shoppers by appearing as the brand or its official store
Violates GiddyUp’s agreements with the brand
Jeopardizes the integrity of the brand’s paid media ecosystem
🚫 Consequences of Violating This Policy
Violations of this policy will result in the following actions:
Immediate removal from the Active Skin Repair offer
Withholding of payouts for affected traffic or conversions
Suspension or permanent termination from the GiddyUp Network
Repeated or egregious violations may result in being banned from future offers or legal action by the brand.
✅ Stay Compliant
To avoid policy violations:
Use non-branded, benefit-driven keywords like:
“skin healing spray for wounds”
“natural first aid for kids”
“soothing skin repair treatment”
Never include brand names, brand domains, or branded product names in:
Search keywords
Ad copy or headlines
Tracking URLs or domains
Image metadata or social ad captions
Use only approved messaging and creative assets provided in the GiddyUp platform
Contact compliance@giddyup.io before launching any new campaigns if you're unsure
For any questions or to request a compliance review, contact Platform Support or email compliance@giddyup.io.
Let’s work together to maintain a fair and successful campaign environment for all partners.