Affiliates promoting CupStation must comply with the following policies to maintain brand integrity and remain eligible to promote this offer within the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on any branded terms in paid search campaigns. This applies to:
Paid search ads (Google, Bing, etc.)
Display/tracking URLs
Domains and subdomains
Ad headlines, copy, or metadata
🚫 Prohibited Keywords
CupStation
The CupStation
CupStation Car Cup Holder
Cup Station
CupStation.com
These terms are trademarked and must not be used under exact match, phrase match, or broad match targeting.
⚠️ Messaging Restrictions
Affiliates must not use exaggerated or misleading claims about the product’s capabilities. Messaging must remain factual and benefit-driven.
❌ Do NOT Say:
“CupStation fits every single vehicle”
“CupStation is the only car cup holder you’ll ever need”
“CupStation guarantees your drinks will never spill”
Any claims implying universal compatibility or absolute performance
✅ You MAY Say:
“CupStation expands your car’s cup holder space”
“Helps hold large bottles, mugs, phones, and more while you drive”
“Designed to fit most standard car cup holders”
“An adjustable, multifunctional solution for in-car organization”
🔍 Why This Matters
These branded terms are protected by trademark. Misuse in ads or the use of exaggerated messaging:
Creates unfair competition
Misleads customers
Violates GiddyUp’s agreements with the brand
🚫 Violations Will Result In:
Removal from the CupStation offer
Holds on affiliate payouts
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use non-branded, benefit-focused keywords in all paid campaigns
Avoid using the brand name in ad copy, display URLs, and domains unless pre-approved
Stick to approved messaging—no exaggerated or misleading claims
Contact compliance before launching new content if you’re unsure
💬 Need Help?
Have questions about compliance or messaging?
Reach out to Platform Support or email:
📧 compliance@giddyup.io