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IceBox Offer

Compliance & Negative Keyword & Messaging Policy

Affiliates promoting IceBox must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.


Negative Keyword Enforcement

Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:

  • Paid search ads

  • Display/tracking URLs

  • Ad copy, headlines, domains, and metadata


🚫 Prohibited Keywords

  • IceBox

  • IceBox Review

  • IceBox Cooler

  • IceBox Portable Cooler


⚠️ Messaging Restrictions

Affiliates must not promote or imply any unauthorized discounts, including:

  • “50% off” in ad copy, banners, or videos

  • “Half off” or similar discount language

  • “Buy one, get one 50% off” or stacked discount promotions that imply a 50% savings

Discounts not explicitly approved by the brand may mislead consumers or conflict with active pricing strategies.


Stay Compliant

  • Use only approved messaging and promotions provided by the brand or GiddyUp

  • Avoid bidding on brand terms or close variants in paid traffic

  • Highlight benefits such as high-efficiency cooling, portability, and durable design

  • When unsure, ask for a pre-launch review


🔍 Why This Matters

These keywords represent branded and trademarked terms related to IceBox and associated products. Bidding on them creates unfair competition, misleads shoppers, and violates our agreements with the brand.


Violations of this policy will result in:

  • Removal from the IceBox offer

  • Payout holds

  • Suspension or termination from the GiddyUp Network

For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.

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