Affiliates promoting TheraFoot must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads
Display/tracking URLs
Ad copy, headlines, domains, and metadata
🚫 Prohibited Keywords
TheraFoot
Thera Foot
TheraFoot Review
TheraFoot Insoles
⚠️ Messaging Restrictions
Affiliates must not promote or imply any unauthorized discounts, including:
“50% off” in ad copy, banners, or videos
“Half off” or similar discount language
“Buy one, get one 50% off” or stacked discount promotions that imply a 50% savings
Do NOT Claim:
That TheraFoot heals or cures foot, heel, joint, or back pain, plantar fasciitis, Morton’s neuroma, heel spurs, or flat feet
That TheraFoot is antimicrobial
That TheraFoot is indestructible
That TheraFoot is machine washable
You MAY Say:
TheraFoot helps alleviate, reduce, or lessen foot, back, knee, or joint pain, plantar fasciitis, Morton’s neuroma, heel spurs, over pronation, or flat feet
TheraFoot works in most shoes
TheraFoot is made of durable, high-quality materials designed for long-lasting comfort
TheraFoot should be rinsed under water and hand-washed for cleaning
Discounts not explicitly approved by the brand may mislead consumers or conflict with active pricing strategies.
✅ Stay Compliant
Use only approved messaging and promotions provided by the brand or GiddyUp
Avoid bidding on brand terms or close variants in paid traffic
Highlight benefits as outlined in the approved claims above
When unsure, ask for a pre-launch review
🔍 Why This Matters
These keywords and messaging guidelines protect the integrity of the TheraFoot brand. Bidding on restricted terms or making unauthorized claims misleads shoppers and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the TheraFoot offer
Payout holds
Suspension or termination from the GiddyUp Network
For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.