Affiliates promoting TheraIce Headache Hat must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads
Display/tracking URLs
Ad copy, headlines, domains, and metadata
🚫 Prohibited Keywords
TheraIce Headache Hat
TheraIce Hat
TheraIce Review
TheraIce Migraine Hat
⚠️ Messaging Restrictions
Affiliates must not promote or imply any unauthorized discounts, including:
“50% off” in ad copy, banners, or videos
“Half off” or similar discount language
“Buy one, get one 50% off” or stacked discount promotions that imply a 50% savings
Do NOT Claim:
That TheraIce Headache Hat cures or heals migraines, headaches, or other medical conditions
That TheraIce Headache Hat is antimicrobial
That TheraIce Headache Hat is indestructible
That TheraIce Headache Hat is machine washable
You MAY Say:
TheraIce Headache Hat helps alleviate, reduce, or lessen discomfort from headaches or migraines
TheraIce Headache Hat can be worn hot or cold for soothing relief
TheraIce Headache Hat is made of stretchable, soft, comfortable materials designed to contour to the head
TheraIce Headache Hat should be hand-washed or spot-cleaned for best results
Discounts not explicitly approved by the brand may mislead consumers or conflict with active pricing strategies.
✅ Stay Compliant
Use only approved messaging and promotions provided by the brand or GiddyUp
Avoid bidding on brand terms or close variants in paid traffic
Highlight benefits as outlined in the approved claims above
When unsure, ask for a pre-launch review
🔍 Why This Matters
These keywords and messaging guidelines protect the integrity of the TheraIce Headache Hat brand. Bidding on restricted terms or making unauthorized claims misleads shoppers and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the TheraIce Headache Hat offer
Payout holds
Suspension or termination from the GiddyUp Network
For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.