Affiliates promoting WaterBear must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads
Display/tracking URLs
Ad copy, headlines, domains, and metadata
🚫 Prohibited Keywords
WaterBear
Water Bear
WaterBear Review
WaterBear Filter
⚠️ Messaging Restrictions
Affiliates must not promote or imply any unauthorized discounts, including:
“50% off” in ad copy, banners, or videos
“Half off” or similar discount language
“Buy one, get one 50% off” or stacked discount promotions that imply a 50% savings
Do NOT Claim:
That WaterBear purifies water to medical or pharmaceutical standards (unless approved)
That WaterBear lasts forever or is “indestructible”
That WaterBear is antimicrobial unless approved by the brand
You MAY Say:
WaterBear provides convenient, portable water filtration
WaterBear helps improve water taste and clarity
WaterBear is designed for outdoor, travel, or emergency use
Discounts not explicitly approved by the brand may mislead consumers or conflict with active pricing strategies.
✅ Stay Compliant
Use only approved messaging and promotions provided by the brand or GiddyUp
Avoid bidding on brand terms or close variants in paid traffic
Highlight benefits as outlined in the approved claims above
When unsure, ask for a pre-launch review
🔍 Why This Matters
These keywords and messaging guidelines protect the integrity of the WaterBear brand. Bidding on restricted terms or making unauthorized claims misleads shoppers and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the WaterBear offer
Payout holds
Suspension or termination from the GiddyUp Network
For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.