Affiliates promoting the Shiny Smile offer must follow strict compliance guidelines to ensure all promotional content remains accurate, compliant, and aligned with brand standards.
⚠️ Logo & Trademark Restrictions
Affiliates are strictly prohibited from:
Altering, distorting, or creating derivative versions of the Shiny Smile logo.
Using competitor logos (e.g., Instasmile, Brighter Image Lab, Pop On Veneers, Perfect Smile).
Implying official endorsements from the ADA (American Dental Association), FDA, CDC, or other medical/government authorities.
This applies across all promotional uses, including:
Paid ads (images, banners, videos)
Landing pages or funnels
Product comparison or review sites
Emails, blogs, or social media posts
🚫 Medical, Dentist & Endorsement Claims
Affiliates may not:
Claim or imply that Shiny Smile is endorsed, approved, or recommended by licensed U.S. dentists.
Refer to dentists as "DDS," "licensed dentists," "board-certified dentists," or make any similar credential-based claims.
Use fictional dentists, AI-generated dentists, AI avatars, stock characters presented as dentists, or fabricated dental endorsements.
Create testimonials, reviews, or endorsements from dentists that cannot be verified.
Imply that a specific dentist personally recommends Shiny Smile unless expressly approved by the brand.
✅ Permitted Language
Affiliates may reference:
"Designed by dentists"
"Created with dentist input"
"Designed by real dentists"
provided the statement is accurate and appears in approved creative assets.
❌ Prohibited Language
Examples include:
"Recommended by licensed U.S. dentists"
"Approved by DDS professionals"
"America's top dentists recommend Shiny Smile"
"Dr. Smith DDS recommends Shiny Smile"
Any AI-generated or fictional dentist endorsement
❌ Additional Prohibited Claims
Affiliates may not:
Claim FDA or ADA approval.
Suggest Shiny Smile permanently fixes dental issues (e.g., "cures gaps," "repairs teeth").
Overpromise durability (e.g., "guaranteed to last forever").
Reference or compare to competitor brand names in ad copy, landing pages, or creatives.
Present Shiny Smile as a medical device, dental treatment, or alternative to professional dental care.
🔍 Brand Bidding Restrictions
Affiliates are not permitted to bid on branded terms in any paid search campaigns. This includes (but is not limited to):
shiny smile
shiny smile veneers
shinysmile
shinysmileveneers
shiny smiles
shiny smile veneer
shinny smile
shinysmiles
shinny smile veneers
shiny veneer
shiny veneers
shinysmile veneer
shinysmile veneers
shiny smile veneer reviews
shiny smile veneer usa
This restriction applies across all paid search platforms (Google, Bing, etc.), ad copy, display URLs, tracking URLs, domains, and subdomains.
✅ Stay Compliant
Use only approved creative assets provided in the Shiny Smile creative folder.
Highlight approved messaging such as:
"100% custom-made snap-on veneers"
"Bright, white smile instantly without the expense or tooth damage"
"Designed by real dentists with thousands of 5-star reviews"
"Yes, you can eat with them"
Focus on benefits such as:
Confidence
Affordability
Convenience
Non-invasive smile enhancement
⚠️ Why This Matters
Improper use of competitor names, unverified medical claims, dentist credential claims, AI-generated endorsements, or brand bidding violations can mislead customers, create legal exposure, and harm brand reputation.
Violations of this policy may result in:
Removal from the Shiny Smile offer
Payout holds
Suspension or termination from the GiddyUp Network
For creative review or asset approval, contact Platform Support or email compliance@giddyup.io before launching your campaign.