Facebook Traffic:
Step 1: You should configure all of your pixels in the dashboard for each Exclusive Domain.
Step 2: You need to test pixel firing inside the Facebook Test Events tool
You need to ensure &fb_test_code=TEST12345 is added to test the server side events (this code “12345” is unique per your test account). This parameter is ONLY required when testing, it can be removed from live links.
Note: If Conversion or Event Postbacks are added in Everflow, you will see duplicate fires of the same pixel events.
If successful, you should see something similar to below with Browser + Server side events firing:
Step 3: After verifying that everything looks correct, update your tracking links on Ads, Presells, etc. as needed.
(Skip if New Partner) Step 4: Change all existing Facebook pixels/events in Everflow to “Inactivate” status
Step 5: You can now retest the tracking links inside Facebook using the “Test Events” tool. You should see a single fire of each pixel/event now.
Step 6: Next, update the Aggregated Event Manager inside Facebook to select your event priority for each Exclusive Domain.
NOTE: Facebook might need to collect more data / fire events on the Exclusive Domain before those events can actually be selected here.
Step 7: You will also likely need to update the “Tracking” section in your actual ads to point to the new Exclusive Domain.
Step 8: Repeat as necessary
That’s it… you’re almost ready to go! The final step is to review the Important Notes section below to ensure everything is configured correctly.
If you have any questions, please reach out to your Account Manager.
Google, Snapchat, TikTok Traffic:
Step 1: You should configure all of your pixels in the dashboard for each Exclusive Domain.
Step 2: You need to test pixel firing inside the various Ad Platform tools.
Test your Everflow tracking link - Depending on the Ad Platform there are different options for testing. Google Tag Assistant. TikTok Pixel Helper. Snap Pixel Helper. We recommend using Chrome for all testing.
Notes:
If Conversion or Event Postbacks are added in Everflow, you might see duplicate fires of the same pixel events.
On TikTok Pixel Helper you might see a yellow “!” in the pixel helper tool for all events prior to “Add Payment Info” since the email and phone # (fields needed for Advanced Matching) are not available until the shopper enters the cart.
Step 3: After verifying that everything looks correct, update your tracking links on Ads, Presells, etc. as needed.
(Skip if New Partner) Step 4: Change all existing Ad Platform pixels/events in Everflow to “Inactivate” status
Step 5: You can now retest the tracking links. You should see a single fire of each pixel/event now.
Step 6: Repeat on all Offers
That’s it… you’re almost ready to go! The final step is to review the Important Notes section below to ensure everything is configured correctly.
If you have any questions, please reach out to your Account Manager.
Important Notes:
IMPORTANT NOTE 1: If you are hosting your own presell pages where shoppers click out to Everflow links, you will need to pass the FBCLID from Facebook, GCLID & WBRAID from Google, and TTCLID from TikTok into Everflow links in order for reporting to work properly.
For example:
Shopper clicks on a Facebook Ad and lands on - https://coolstuff.com/photostick?fbclid=1234 (the FBCLID is automatically added by FB)
You would then need to write a script that reads “fbclid=1234” from the original URL and inserts it into the Everflow link.
This FBCLID is the primary identifier that Facebook uses to associate events back to your ads. Google operates in a very similar fashion with GCLID and WBRAID, and TikTok for TTCLID.
The easiest solution would be to add a javascript snippet to the presell page that parses the current browser URL query string (reads what's in the query string), extracts the URL parameters and then modifies the Everflow tracking links on the page to re-append the parsed query string (adds the query string to the Everflow URL).
GiddyUp has created code that should work on most of your hosted pages. Simply copy/paste this into the <head> or <body> tag on each page (in one location, not both).
<script type="text/javascript" src="https://js.giddyup.io/gulinkfixup.js"></script>
This code will look for FBCLID, GCLID, WBRAID, TTCLID in the URL and pass through those parameters to all the Everflow tracking links it finds on the page – and it works with Exclusive Domains!
Note: this code should work on most of your hosted pages but GiddyUp cannot provide support if it doesn’t work – this is something a 3rd party developer will need to assist with.
IMPORTANT NOTE 2: For Facebook traffic, please ensure you review the screenshots below to ensure your settings match.
IMPORTANT NOTE 3: For Google traffic, please ensure you enable Enhanced Conversions for each tracking pixel inside your Ad Account. This is a Beta feature so you might need to contact your Google Rep if it’s not available in your account.
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