Affiliates promoting Capnos must follow the guidelines below to ensure all marketing remains compliant, platform-safe, and aligned with brand positioning.
Capnos is a nicotine-free lifestyle device. It should always be positioned around experience, ritual, and habit, not health or medical outcomes.
⚠️ Core Positioning
Capnos should be framed as:
A nicotine-free device
A sensory experience
A ritual replacement
Capnos should NOT be framed as:
A medical device
A cessation product
A treatment or solution for addiction
👉 Keep messaging lifestyle-focused, not clinical.
🚫 Search Policy (Important)
At this time, search-based traffic is not permitted for Capnos.
This includes:
Google, Bing, Yahoo search
Keyword targeting of any kind
Search arbitrage or DSA campaigns
👉 Please focus on non-search channels such as:
Paid social (Meta, TikTok)
Native
Display
Email
Influencer content
🚫 Brand Protection
Affiliates may not bid on or use Capnos-branded terms in paid media, including:
“Capnos”
“Capnos device”
“Capnos review”
Any variations or misspellings
❌ Messaging to Avoid
To stay compliant across platforms, avoid language that frames Capnos as solving a health or addiction problem.
Do NOT use:
“Quit smoking” / “quit vaping”
Addiction or recovery claims
Health improvement claims
“Safer than” comparisons
Absolute safety statements (e.g. “risk-free”)
👉 When in doubt, ask: Does this sound like a product… or a treatment?
If it sounds like a treatment, adjust.
✅ What You Should Lean Into
This is where performance lives 👇
🎯 Core Concept: Zeroing®
The feeling of a deep inhale and throat hit sensation — with zero smoke or vapor.
Use this as your messaging anchor.
💡 High-Performing Messaging Angles
1. Habit Shift (Not Quitting)
Focus on evolving the routine, not fixing a problem.
Say this:
“Switch up your routine”
“Tired of the same old habit?”
“Break free from the usual”
“Ditch the clouds”
2. Features (Let Users Infer the Benefits)
Say this:
“0 Nic”
“No vapor”
“Just air”
“Clean exhale”
👉 Let the consumer connect the dots naturally.
3. Sensory Experience (Top Converting Angle 🔥)
Say this:
“Throat hit sensation”
“Deep pull”
“Hand-to-mouth ritual”
“Feels surprisingly real”
👉 This is what drives engagement and conversions.
🧠 Positioning That Works
Think:
👉 “This replaces the habit”
NOT
👉 “This fixes the problem”
🔥 Example Hooks
“0 Nic. Zero smoke. Just a satisfying hit.”
“It’s literally just air… but feels crazy real.”
“All the sensation, none of the vapor.”
“Tired of the old routine? Try this instead.”
“Break the habit without giving up the ritual.”
🎨 Creative Guidelines
Keep visuals clean, lifestyle-driven, and adult-focused
Avoid:
Medical imagery
Before/after transformations
Cessation-style testimonials
⚠️ Enforcement
Failure to follow these guidelines may result in:
Removal from the offer
Payout holds or reversals
Further account action if necessary
🤝 Final Note
We want you to succeed on this offer.
If you stay focused on experience, ritual, and lifestyle positioning, you’ll not only stay compliant, you’ll perform better.