Affiliates promoting Great Gums must follow the compliance standards below to ensure all messaging remains accurate, responsible, and aligned with approved product positioning.

Great Gums Lite is a toothbrush that incorporates bioelectric technology designed to support gum health. It is not a medical device and must not be marketed as a treatment, cure, or replacement for professional dental care.

Affiliates may not bid on, target, or use the following keywords in paid search campaigns, domain names, URLs, or ad copy:

Any misspellings, variations, or branded combinations

Using these keywords in paid advertising, display URLs, or landing page URLs is not permitted.

Affiliates must avoid positioning the product as a medical or clinical treatment.

Great Gums Lite:

Is designed to support gum health and oral hygiene
Uses bioelectric technology to deliver microcurrents during brushing
May help improve overall gum comfort and appearance

Affiliates must not present the product as a medical solution or imply clinical outcomes.

Affiliates must NOT claim or imply that Great Gums:

“Heals gums” or “repairs gum disease”
Treats, cures, or prevents gingivitis, periodontitis, or any dental disease
Stops bleeding gums outright or guarantees results
Is FDA-approved, clinically proven, or dentist-recommended (unless explicitly approved)
Replaces dental visits, cleanings, or professional care

Use phrases like:

“Reverse gum disease”
“Cures bleeding gums instantly”
“Clinically guaranteed results”
“Regrows gum tissue”

Affiliates may state that Great Gums:

Always use language such as:

“Supports gum health”
“May help improve…”
“Designed to…”

Affiliates must never use definitive or outcome-guaranteed language.

Promotional messaging should focus on:

Avoid:

Messaging should remain educational, balanced, and consumer-safe.

Affiliates must:

Use only approved landing pages, advertorials, and creative assets
Ensure all content complies with FTC advertising standards
Ensure testimonials reflect typical user experiences

Affiliates must not include:

Medical or diagnostic claims
Fear-based messaging about dental health
Exaggerated before-and-after results

The following promotional methods are strictly prohibited:

Medical comparisons (e.g., “better than dental treatment”)
Claims suggesting the product replaces dentists or dental procedures
Before-and-after claims implying guaranteed healing or reversal
Fear-based messaging tied to gum disease or tooth loss

Violations of this policy may result in:

Affiliates are responsible for reviewing and complying with all compliance requirements prior to launching any campaigns.

For additional guidance, consult the Brand Compliance Library.