Affiliates promoting the Sondur Pain Relief Cushion must follow the compliance standards below to ensure all messaging remains accurate, non-misleading, and aligned with approved product claims.
Sondur is designed to provide comfort and pressure relief while sitting, not to diagnose, treat, or cure medical conditions.
⚠️ Medical Accuracy & Claim Limitations
Sondur is a comfort product, not a medical device.
Affiliates must avoid implying that the product treats or resolves medical conditions.
❌ Do NOT Claim That Sondur:
Treats or cures medical conditions (e.g., sciatica, herniated discs, spinal conditions)
Provides “medical-grade treatment” or “doctor-prescribed relief”
Heals injuries or eliminates chronic pain conditions
Replaces medical advice, physical therapy, or treatment
Provides guaranteed or permanent pain relief
✅ Acceptable Messaging:
“Helps relieve pressure while sitting”
“Designed for comfort and support”
“May reduce discomfort from prolonged sitting”
“Supports better posture while seated”
“Helps improve sitting comfort on hard surfaces”
🚫 Prohibited Language & Positioning
Avoid exaggerated, absolute, or misleading claims.
❌ Do NOT Use:
“Cures back pain instantly”
“Eliminates all pain forever”
“Fixes your spine”
“Medical breakthrough”
“Clinically proven to treat [condition]”
“Guaranteed results”
✅ Recommended Tone:
Comfort-focused
Lifestyle-oriented
Realistic and benefit-driven (not outcome-guaranteed)
🔍 Before & After / Transformation Claims
❌ Not Allowed:
Dramatic “before/after” pain transformations
Claims of life-changing medical recovery
Visuals implying injury healing
✅ Allowed:
Comfort comparisons (e.g., hard chair vs cushioned seat)
Use-case scenarios (office, travel, long drives)
🔍 Keyword & Search Compliance
Affiliates must avoid bidding on brand terms and direct product-related search terms to prevent brand bidding violations and maintain fair traffic practices.
❌ Restricted Keywords:
“sondur”
“sondur cushion”
“sondur pain relief cushion”
“sondur seat cushion”
Any misspellings or variations of the Sondur brand name
Any direct product-name-based search queries that clearly indicate intent to find the official Sondur product
🖼️ Creative & Advertorial Guidelines
❌ Do NOT:
Use medical imagery (X-rays, spine diagrams, clinical settings)
Imply doctor endorsement without approval
Present the product as a medical solution
✅ Do:
Highlight lifestyle use cases (office, car, flights, events)
Focus on comfort, portability, and ease of use
Show real-life scenarios of extended sitting
🌍 GEO & Traffic Guidelines
GEO: United States only
Channels: All channels allowed (unless otherwise restricted by platform policies)
Affiliates are responsible for complying with:
Platform-specific ad policies (Meta, Google, TikTok, etc.)
FTC guidelines (clear disclosures where required)
⚖️ Disclosures & Transparency
Affiliates must ensure:
Clear and honest representation of the product
No misleading or deceptive claims
Proper disclosure of affiliate relationships where applicable
🚨 Enforcement & Violations
Failure to comply with these guidelines may result in:
Immediate removal from the offer
Commission reversals
Account suspension or termination from the GiddyUp network
📌 Best Practice Summary
Keep messaging grounded in comfort, convenience, and lifestyle benefits.
If it sounds like a medical promise, it’s likely non-compliant.