Affiliates promoting VOSS+AGIN DIAMONDS must follow the compliance standards below to ensure all messaging remains accurate, transparent, and aligned with approved product positioning.

Voss+Agin offers real diamond earrings positioned as a modern, more accessible alternative to traditionally mined diamonds. Messaging must reflect value and design benefits without exaggeration or misrepresentation.

Affiliates may not bid on, target, or use the following keywords in paid search campaigns, domain names, URLs, or ad copy:

voss+agin
voss and agin
voss agin
voss agin diamonds
voss agin earrings
​www.vossagin.com

Any misspellings, variations, or branded combinations

Using these keywords in paid advertising, display URLs, or landing page URLs is not permitted.

Affiliates must accurately represent the product and avoid overstating equivalency or performance.

Voss+Agin Diamonds:

Are real diamond earrings
Are positioned as a more accessible alternative to traditional diamond pricing
Are designed to deliver a similar aesthetic and experience

Affiliates must not imply the product is identical in all respects to mined diamonds or misrepresent sourcing, grading, or value.

Affiliates must NOT claim or imply that Voss+Agin Diamonds:

Are “identical” or “indistinguishable” from mined diamonds in all ways
Are “better than real diamonds”
Have “zero environmental impact” or are “100% sustainable”
Are “wholesale,” “factory direct,” or “at cost” (unless explicitly approved)
Are “free” or part of misleading pricing structures

Use phrases like:

“Exact same as mined diamonds”
“Flawless compared to traditional diamonds”
“Guaranteed lowest price anywhere”
“Limited time only” (if not accurate)

Affiliates may state that Voss+Agin Diamonds:

Offer real diamond earrings at a more accessible price point
Deliver timeless sparkle without traditional retail markups
Provide a modern alternative to traditional diamond sourcing
Are designed for everyday luxury and style

Always use language such as:

“Designed to deliver…”
“A modern alternative…”
“More accessible price point…”

Affiliates must never present the product as a direct one-to-one equivalent in all aspects to mined diamonds.

Affiliates must use measured and supportable language when referencing sustainability.

Allowed:

“More conscious alternative to traditional diamond sourcing”
“Designed with modern sourcing practices in mind”

Not Allowed:

“Zero environmental impact”
“Completely eco-friendly”
“100% ethical” (unless substantiated and approved)

Affiliates must:

Use only approved landing pages, advertorials, and creative assets
Ensure all content complies with FTC advertising standards
Ensure pricing and offers match the landing page

Affiliates must not include:

Fake endorsements or implied partnerships
Unverified celebrity or media claims
Misleading comparison charts or exaggerated visuals

Violations of this policy may result in:

Affiliates are responsible for reviewing and complying with all compliance requirements prior to launching any campaigns.

For additional guidance, consult the Brand Compliance Library.