To start, copy the Tracking Link generated in the Pixels & Domains dashboard (see image below).
Note: In the above example, it would land the visitor on https://photostick.coolstuff.com/offer-01/ (and all applicable parameters) while still pulling the original /offer-01/ content from https://getphotostick.io/offer-01/.
Firing Premium Pixels on Ad Platforms:
You can setup pixel and event firing using the “Pixels and Domains” dashboard for the most common Ad Platforms – Facebook, Google, TikTok, SnapChat.
To add your pixel information, you simply need to click on “Configure Pixels” and select the Ad Platform.
You can overwrite stored pixel information or use the Delete Configurations options to clear out pixels entirely.
For Facebook you will need to provide your Facebook Pixel ID + the API Access Token for each exclusive domain.
For each other Ad Platform you will need to provide the pixel ID as well.
Note that Google and TikTok are a bit more complex:
Google:
gad = Adwords Conversion ID (account level, typically begins in AW-)
gadc = Adwords Conversion Label (individual conversion pixel, unique per pixel)
If placing this tracking URL directly inside a Google Ad, ensure the Everflow link is placed in the “Final URL” not the tracking template section
TikTok:
In order to maximize conversion accuracy between TikTok and Everflow, you will need to create pixels using "Developer Mode" inside TikTok. Note that existing pixels cannot be changed from Standard Mode to Developer Mode.
You will then need to scroll down and turn on Advanced Matching and ensure Email and Phone Number are checked.
You will then need to store this new Pixel ID inside the Pixels & Domains tab in Everflow for your domain.