At GiddyUp, maintaining the integrity of our affiliate network is a top priority. Our Compliance Department plays a critical role in identifying, investigating, and responding to fraudulent activity to protect both our brand partners and affiliates.
š What Is Considered Fraud?
Fraud can take many forms within performance marketing. Common examples include:
Click Fraud: Generating fake clicks to manipulate performance metrics or trigger payouts
Cookie Stuffing: Forcing a tracking cookie without a valid user action to claim attribution
Fake Orders: Using stolen credit cards or submitting orders with no intent to fulfill
Unauthorized Brokering: Passing offers to unapproved third parties or networks
Incentivized Traffic (when prohibited): Offering cash, rewards, or points in exchange for purchases without brand approval
Misleading Creative or Claims: Using deceptive tactics or unapproved messaging to boost conversions
š How We Monitor for Fraud
The GiddyUp Compliance Department uses a multi-layered approach to detect and prevent fraud:
Automated Detection Systems
Real-time analytics tools flag suspicious activity based on traffic spikes, unusual patterns, high chargeback rates, or low conversion quality.Manual Audits
Our team regularly reviews campaign data, creative assets, and traffic sources to spot inconsistencies or violations.Cross-Team Collaboration
We work closely with the Engineering, Traffic, and Brand teams to correlate fraud signals and verify findings.Affiliate Vetting & Offer Controls
Strict onboarding procedures, offer-level restrictions, and campaign monitoring help limit exposure to risk from the start.
šØ What Happens If Fraud Is Detected?
Once fraudulent activity is identified, GiddyUp takes swift and appropriate action based on the severity:
Initial Investigation
We collect evidence, including traffic logs, order data, and affiliate behavior for review.Violation Notice & Suspension
Affiliates may be suspended during the investigation, and all payouts may be temporarily held.Final Resolution
Outcomes may include:Permanent removal from the network
Payout reversals (clawbacks)
Reporting to affected brands or legal escalation (if necessary)
š§© How You Can Help
Brands: If you suspect fraudulent activity on your campaign, report it immediately through Platform Support or email compliance@giddyup.io with any evidence.
āAffiliates: Follow offer terms closely, never share offers with unapproved third parties, and use only approved creatives and tactics. If youāre unsure about a strategy, ask before launching.
š¤ Our Commitment
Fraud prevention is not just about enforcementāitās about creating a transparent, trustworthy network where high-quality affiliates and respected brands thrive together. GiddyUp is committed to upholding those standards every day.
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For questions or concerns, contact compliance@giddyup.io or your Account Manager.