Affiliates promoting the Dodow must follow the guidelines outlined below to ensure brand integrity and compliance across all advertising channels.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in any paid search campaigns. This includes exact match, phrase match, and broad match usage in:
Paid search ads (e.g., Google, Bing)
Display/tracking URLs
Domains and subdomains
Headlines, ad copy, or metadata
🚫 Prohibited Keywords
Dodow
The Dodow
Dodow Sleep
⚠️ Messaging Restrictions
To remain compliant with the brand’s guidelines, affiliates must not use unverified or medical claims in any promotional content.
❌ Do NOT Say:
That Dodow “cures insomnia”
Any language that implies a medical treatment or guaranteed cure for a sleep disorder
✅ You MAY Say:
Dodow helps promote relaxation and better sleep
Dodow is a sleep aid designed to support natural sleep rhythms
Dodow is a non-invasive, drug-free solution that may help users fall asleep faster
🔍 Why This Matters
These keywords represent branded and trademarked terms related to Dodow and associated products. Bidding on them creates unfair competition, misleads shoppers, and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the Dodow offer
Payout holds
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use non-branded, benefit-focused keywords in search campaigns
Avoid all brand mentions in ad copy, headlines, and URLs unless otherwise approved
Do not make medical or clinical claims that go beyond approved messaging
When in doubt, reach out for clarification before launching
For compliance support or questions, contact Platform Support or email compliance@giddyup.io.