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Understanding Postback Setup

Postbacks are URLs used for server-to-server (S2S) tracking of conversions. By setting up a postback URL in Everflow, you can receive real-time notifications whenever a conversion occurs, allowing you to independently verify conversions and track them within your own systems.

šŸ” How It Works

  • A user clicks on your unique Everflow tracking link.

  • The user is directed to the advertiser's landing page and completes a conversion action (e.g., makes a purchase, fills out a form).

  • Everflow records this conversion and generates a unique {conversion_id} (also sometimes referred to as transaction_id).

  • Immediately after the conversion, Everflow initiates a server-to-server request (the postback) to the URL you specified. In this request, Everflow dynamically replaces the tokens in your postback URL with the actual data from the conversion.

    Example of a Postback Request:

    If your postback URL is:

    https://yourdomain.com/conversion?tracking_id={transaction_id}&partner_id={aff_id}&sub_id_1={sub1}

    The actual request sent by Everflow might look like this:

    GET https://yourdomain.com/conversion?tracking_id=abc123xyz&partner_id=12345&sub_id_1=facebook_ad_1

  • Your server receives this request and can then process the conversion data, updating your internal records or triggering other workflows as needed.

This helps you:

  • Confirm conversions independently

  • Match conversions to users or systems on your side

  • Build more complex workflows if needed

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