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Setting Up TikTok Pixel Integration in Everflow

This guide outlines how to connect your TikTok Pixel to Everflow to track conversions and optimize your TikTok advertising campaigns.

Step #1: Connect Pixel in TikTok Ads Manager

  1. Go to your TikTok Ads Manager.

  2. Click Assets in the top menu, then select Events.
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  3. Choose Web Events or App Events, depending on where you intend to track conversions.

  4. To create a new pixel, click Set Up Web Events. If you have an existing pixel, you can click on it to manage its settings.

  5. If creating a new pixel, follow the instructions provided by TikTok to complete the initial pixel setup within their platform.

Step #2: Generate Access Token in TikTok Ads Manager

  1. In your TikTok Ads Manager, open your pixel (either a newly created one or an existing one).

  2. Click on the Settings tab.

  3. Find the Generate Access Token option and click on it.
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  4. Copy the generated Access Token. You will need this in the next step within Everflow.

Step #3: Set Up Integration in Everflow (Partner Portal)

  1. Log in to your Everflow Partner Portal.

  2. Navigate to Company Settings in the left-hand menu.

  3. Click on Integrations.

  4. Locate the TikTok Integrations card and click Add.

    • Note: This integration setup is only accessible within the Partner Portal.

  5. In the pop-up window, give your integration a descriptive Name.

  6. Paste the Access Token you copied from TikTok Ads Manager into the Access Token field.
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  7. Click Save.

Step #4: Add Postback in Everflow

  1. Navigate to Postbacks in the left-hand menu and click [ + Postback ].

  2. Select TikTok as the Delivery Method.

  3. Choose the TikTok Integration you created in Step #3 from the dropdown.

  4. Enter your TikTok Pixel Code. You can find this in your TikTok Ads Manager by going to: Assets > Event (top menu) > Website Pixel (Manage). Click on your pixel, and the Pixel ID will be displayed at the top of the screen, underneath the pixel's name.
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  5. Select the appropriate TikTok Event from the dropdown that corresponds to the conversion you want to track (e.g., CompletePayment, InitiateCheckout).

  6. Click Save.

Step #5: Add TikTok Click ID to Destination URL

  1. When setting up your ads in TikTok Ads Manager, ensure you append the parameter ?ttclid=__CLICKID__ to your Everflow Partner Tracking URL. This is crucial for passing the TikTok Click ID, which helps with accurate attribution.

    Example:

    https://yourdomain.com/aff_c?offer_id=123&aff_id=456&ttclid=__CLICKID__

    Place this entire URL as your Destination URL in your TikTok ad setup.

Step #6: Test

  1. To test your TikTok Pixel integration, follow the preview/testing instructions provided by TikTok Ads Manager. This will help you verify that your pixel is firing correctly and conversion data is being sent to TikTok.
    ​https://ads.tiktok.com/help/article/preview-ads?redirected=1

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