Affiliates promoting Bril must adhere to the compliance standards below to ensure brand integrity and maintain eligibility for continued promotion within the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on any of the following branded terms in paid search campaigns. This includes:
Paid search platforms (Google, Bing, etc.)
Display/tracking URLs
Domains and subdomains
Ad headlines, copy, or metadata
🚫 Prohibited Keywords
Bril
The Bril
Bril Toothbrush Cleaner
Bril UV Sanitizer
Bril UV Light Toothbrush Sterilizer
These branded keywords may not be used under exact, phrase, or broad match targeting in any campaign.
⚠️ Messaging Restrictions
Affiliates must not make medical or scientific claims about Bril that have not been explicitly approved. Do not exaggerate efficacy or imply guaranteed protection.
❌ Do NOT Say:
“Bril kills 100% of germs”
“Bril guarantees immunity from illness”
“Clinically proven to prevent infections”
Any claims implying FDA approval or endorsement
✅ You MAY Say:
“Bril uses UV-C light to sanitize your toothbrush”
“Designed to reduce bacteria buildup between brushings”
“Helps keep your toothbrush clean and fresh”
“Bril offers a simple, touch-free toothbrush sanitizing solution”
🔍 Why This Matters
The above terms are brand-protected trademarks. Using them in paid search campaigns or making unauthorized claims creates:
Unfair competition
Misleading advertising
Contract violations with the brand
🚫 Violations Will Result In:
Removal from the Bril offer
Holds on affiliate payouts
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use only non-branded, benefit-oriented keywords in search campaigns
Exclude brand terms from your ad copy, headlines, and tracking URLs
Stick to approved messaging—no unverified medical or clinical claims
Ask questions and request approval before launching content if unsure
💬 Need Help?
For questions about compliance or ad approval, contact Platform Support or email:
📧 compliance@giddyup.io