Affiliates promoting Duo Cover must follow the guidelines below to protect brand integrity and remain eligible to participate in the GiddyUp Network.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on branded terms in any paid search campaigns. This includes:
Paid search ads (Google, Bing, etc.)
Display/tracking URLs
Domains and subdomains
Headlines, ad copy, and metadata
🚫 Prohibited Keywords
Duo Cover
The Duo Cover
DuoCover.com
Microwave Duo Cover
Duo Cover Microwave Steam Cleaner
These are trademarked terms and must not be used under exact match, phrase match, or broad match targeting.
⚠️ Messaging Restrictions
Affiliates must avoid unverified claims, exaggerated promises, or messaging that implies Duo Cover offers medical or health-related benefits.
❌ Do NOT Say:
“Duo Cover kills all germs in your microwave”
“Guaranteed to make all your food taste better”
“Doctor-recommended kitchen essential”
Any language suggesting sterilization or medical-grade cleaning
✅ You MAY Say:
“Duo Cover keeps your microwave clean and your food moist”
“Uses steam to help remove food splatter and residue”
“Covers food to prevent messes while reheating”
“Doubles as a microwave food cover and steam cleaner”
🔍 Why This Matters
Using branded keywords or unapproved claims in your advertising:
Creates unfair competition
Misleads customers
Violates brand agreements and can jeopardize campaign performance
🚫 Violations Will Result In:
Removal from the Duo Cover offer
Payout holds
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use non-branded, benefit-driven keywords in your campaigns
Avoid using the brand name in ad copy, domains, or URLs
Stick to approved messaging only—no exaggerated or unverifiable claims
When unsure, contact compliance before launching new content
💬 Need Help?
Have questions or need messaging approval?
Reach out to Platform Support or email:
📧 compliance@giddyup.io