Affiliates promoting Mighties must follow the keyword restrictions and advertising guidelines outlined below to ensure fair marketing practices and protect the brand’s integrity.
❗ Negative Keyword Enforcement
Affiliates are strictly prohibited from bidding on the following branded terms in paid search campaigns. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads
Display/tracking URLs
Ad copy, headlines, domains, and metadata
🚫 Prohibited Keywords
Mighties
Mighties Drink
Mighties Kids Drink
Mighties Review
⚠️ Messaging Restrictions
Affiliates must not promote or imply any unauthorized discounts, including:
“50% off” in ad copy, banners, or videos
“Half off” or similar discount language
“Buy one, get one 50% off” or stacked discount promotions that imply a 50% savings
Do NOT Claim:
That Mighties cures or treats medical conditions
That Mighties is a substitute for a balanced diet
That Mighties guarantees growth or immunity results
You MAY Say:
Mighties is a sugar-free, nutrient-packed drink designed for kids
Mighties supports healthy hydration and wellness
Mighties is endorsed by pediatricians and designed to be kid-friendly and tasty
Discounts not explicitly approved by the brand may mislead consumers or conflict with active pricing strategies.
✅ Stay Compliant
Use only approved messaging and promotions provided by the brand or GiddyUp
Avoid bidding on brand terms or close variants in paid traffic
Highlight benefits as outlined in the approved claims above
When unsure, ask for a pre-launch review
🔍 Why This Matters
These keywords and messaging guidelines protect the integrity of the Mighties brand. Bidding on restricted terms or making unauthorized claims misleads shoppers and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the Mighties offer
Payout holds
Suspension or termination from the GiddyUp Network
For compliance support or campaign review, contact Platform Support or email compliance@giddyup.io.