Affiliates promoting the illo Sleep offer must follow the compliance guidelines below to ensure all advertising, creative assets, and instructional content remain accurate, compliant, and aligned with brand standards.
These policies apply across all traffic sources, including:
Paid Social
Native Advertising
Display
Email
SMS
Influencer Marketing
Advertorials
Landing Pages
Search Traffic
Failure to comply with these policies may result in traffic being paused, commissions reversed, or removal from the offer.
Recommended Negative Keyword List
Affiliates running paid search traffic should add the following negative keywords and close variations to help prevent branded search violations and maintain compliance.
Recommended negative keywords include:
illo Sleep
illoSleep
illo pillow
illo sleep pillow
buy illo Sleep
illo Sleep official
illo Sleep reviews
illo Sleep discount
illo Sleep coupon
illo Sleep promo code
illo Sleep website
illo Sleep.com
official illo Sleep
where to buy illo Sleep
Affiliates are responsible for ensuring their campaigns do not appear on branded or brand-intent search queries, including close variants, misspellings, automated match types, and dynamically generated placements.
đ« Prohibited Usage Demonstrations
Affiliates may NOT:
Demonstrate or position the product upside down around the neck like a traditional travel pillow
Show the product being used incorrectly in ways that contradict intended use instructions
Use misleading demonstrations that may create improper customer expectations or unsafe usage habits
đïž Bed Usage Guidelines
If the product is demonstrated or referenced for bed use:
The illo Sleep product must be shown and described as being used on top of a standard pillow
Affiliates may NOT demonstrate or claim that the product should replace a traditional pillow entirely
The product should not be shown being used directly on the mattress without a pillow underneath
All imagery, videos, UGC, advertorials, and instructional content must accurately reflect proper product positioning and usage.
â Approved Positioning & Messaging
Affiliates may position illo Sleep as:
A sleep-support accessory designed to enhance comfort
A product intended to support relaxation and sleep positioning
A sleep companion designed to be incorporated into an existing sleep setup
A comfort-focused sleep product intended for proper supported use
đ« Restricted Messaging
Affiliates may NOT:
Make medical claims or treatment claims
Claim the product cures sleep disorders or medical conditions
Guarantee pain relief, injury correction, or medical outcomes
Use exaggerated transformation claims or unrealistic sleep promises
Examples of prohibited claims include:
âCures insomniaâ
âFixes neck problems instantlyâ
âEliminates all sleep painâ
âDoctor-approved medical treatmentâ
đ± Creative & Landing Page Requirements
All creatives and landing pages must:
Accurately demonstrate intended product usage
Avoid misleading positioning demonstrations
Clearly represent the productâs role within a normal sleep setup
Remain transparent across headlines, images, videos, and body copy
â ïž Enforcement
Failure to comply with these guidelines may result in:
Immediate traffic pause
Reversal of commissions
Removal from the offer
Permanent restriction from future campaigns
If you have questions regarding creatives, demonstrations, or messaging approvals, please contact your GiddyUp representative before launching campaigns.