Affiliates promoting Memorygram Legacy Book must follow the compliance standards below to ensure all messaging remains accurate, respectful, and aligned with approved product positioning.
Memorygram’s Legacy Book is a personalized storytelling product that helps preserve memories through written or spoken stories, photos, and a printed hardcover book. Messaging should focus on legacy, connection, and preservation—not guarantees around emotional outcomes or permanence.
🚫 Prohibited Keywords
Affiliates may not bid on, target, or use the following keywords in paid search campaigns, domain names, URLs, or ad copy:
memorygram
memory gram
memorygram legacy book
memorygram book
www.memorygram.com
Any misspellings, variations, or branded combinations
Using these keywords in paid advertising, display URLs, or landing page URLs is not permitted.
⚠️ Product Positioning & Claim Limitations
Affiliates must accurately represent the product and avoid overstating its capabilities.
Memorygram Legacy Book:
Is a guided storytelling experience that results in a printed keepsake book
Allows users to write or speak their stories
May include photos and a QR code linking to audio recordings
Affiliates must not imply permanence beyond the product’s functionality or guarantee emotional or generational outcomes.
❌ Prohibited Claims
Affiliates must NOT claim or imply that Memorygram:
“Preserves your voice forever” or guarantees permanence across generations
“Ensures you’ll never be forgotten”
“Heals grief,” “repairs relationships,” or provides therapeutic outcomes
Is endorsed by therapists, medical professionals, or institutions (unless explicitly approved)
Automatically creates a book without user participation
Use phrases like:
“Your voice will live on forever”
“Guaranteed to bring families closer”
“A cure for grief or loss”
“Effortless, done-for-you life story creation”
✅ Approved Messaging Examples
Affiliates may state that Memorygram:
Helps capture and preserve personal stories for family and future generations
Creates a full-color hardcover keepsake with guided prompts
Allows stories to be written or recorded in the user’s own voice
Provides a meaningful way to document memories and life experiences
⚠️ Important
Always use language such as:
“Helps preserve memories”
“Designed to capture your stories”
“A meaningful way to share your experiences”
Affiliates must avoid absolute or guaranteed emotional outcomes.
🧠 Messaging Tone
Promotional messaging should focus on:
Storytelling and legacy
Family connection
Personal reflection and memory preservation
Avoid:
Overly emotional manipulation
Grief exploitation
Guarantees around emotional impact or family outcomes
Messaging should remain warm, respectful, and authentic.
📖 Emotional & Legacy Sensitivity
Affiliates must take care when referencing themes like aging, loss, or legacy.
Important considerations:
Not all users are in the same life stage or emotional place
The product is a tool for storytelling—not a solution to grief or loss
Messaging should invite reflection, not create urgency through fear
Avoid language that pressures users with:
“Before it’s too late”
“Don’t let their story disappear forever”
Fear-based or time-sensitive emotional triggers
🧾 Landing Page & Creative Guidelines
Affiliates must:
Use only approved landing pages, advertorials, and creative assets
Ensure all content complies with FTC advertising standards
Ensure testimonials reflect realistic and typical user experiences
Affiliates must not include:
Fake testimonials or fabricated stories
Unverified endorsements or media claims
Misleading demonstrations of product functionality
⚠️ Policy Enforcement
Violations of this policy may result in:
Immediate removal from the Memorygram Legacy Book offer
Payout holds or commission reversals
Suspension or termination from the GiddyUp Network
Affiliates are responsible for reviewing and complying with all compliance requirements prior to launching any campaigns.
For additional guidance, consult the Brand Compliance Library.
