Affiliates promoting the Sifts offer must follow the compliance guidelines below to ensure all promotional content remains accurate, compliant, and aligned with FDA, FTC, and brand requirements.
These policies apply across all traffic sources, including:
Paid Social
Native Advertising
Display
Email
SMS
Influencer Marketing
Advertorials
Landing Pages
Video Content
Affiliate Reviews & Editorial Placements
Failure to comply with these policies may result in traffic being paused, commissions reversed, withheld payments, or removal from the offer.
🚫 Restricted Traffic Sources
The following traffic sources and promotional methods are prohibited unless explicitly approved in writing:
Google Search traffic
Search arbitrage campaigns
Misleading “health breakthrough” advertorials
Fake review sites
AI-generated testimonials or fake social proof
Native ads using prohibited health framing
Any campaign implying Sifts treats or prevents disease
Affiliates may not run campaigns that create the impression that Sifts is a medical treatment, detox product, or disease prevention supplement.
🔍 Paid Search Restrictions
❌ Brand Bidding & Search Restrictions
Affiliates may not:
Bid on “Sifts” branded terms
Run Google Search campaigns using the Sifts brand
Use search-driven advertorial funnels designed to capture disease-related intent
Use misleading search hooks related to medical conditions
Examples of prohibited search framing include:
“Microplastic detox”
“Flush plastics from your body”
“Protect your brain from microplastics”
“Remove plastics from blood”
⚠️ Core Messaging Policy
Sifts is a dietary supplement and must only be marketed within approved supplement compliance standards.
All claims must follow these foundational rules:
1. No Disease Claims
Affiliates may not state or imply that Sifts diagnoses, treats, cures, or prevents any disease or medical condition.
This includes references to:
Alzheimer’s
Dementia
Heart disease
Stroke
Cancer
Infertility
IBS
Leaky gut
Autoimmune conditions
Disease or organ references may only appear as environmental exposure context in approved long-form educational content.
2. Ingredient-Level Claims Only
Scientific studies referenced in marketing materials apply to ingredients, primarily chitosan, not to the finished Sifts product itself.
Affiliates must say:
“Chitosan, the key ingredient in Sifts, has been studied…”
“Research on chitosan observed…”
Affiliates may NOT say:
“Sifts is clinically proven”
“Scientifically proven formula”
“Clinically tested product”
3. Mechanism, Not Outcomes
Approved messaging should focus on digestive support and ingredient interaction within the gut.
Affiliates may discuss:
Gut-level support
Digestive elimination
Interaction with microplastic particles during digestion
Natural elimination processes
Affiliates may NOT promise:
Specific percentages
Quantified outcomes
Guaranteed results
Timelines or rapid effects
4. Stay in the Gut
Sifts is non-systemic and should only be discussed in relation to the digestive tract.
Affiliates may NOT claim benefits related to:
Blood
Brain
Heart
Liver
Kidneys
Skin
Mood
Sleep
Energy
Immune system
Examples of prohibited claims:
“Supports brain health”
“Protects cardiovascular health”
“Flushes plastics from your bloodstream”
✅ Approved Positioning
Approved positioning examples include:
Designed to support normal digestive elimination
Formulated with dietary fibers studied for interaction with microplastic particles in the gut
Supports the body’s natural digestive processes
Daily support for modern environmental exposure
Wellness support in the age of microplastics
At-home wellness supplement for digestive support
Approved phrasing should remain realistic, non-medical, and compliant with FDA and FTC standards.
🚫 Prohibited Claims & Language
Affiliates may NOT use the following claims or similar variations:
❌ Detox & Removal Claims
Removes microplastics from your body
Flushes plastics
Detoxifies your body
Cleanses your organs
Purifies your bloodstream
Clears plastics from blood or brain
❌ Medical & Disease Claims
Prevents Alzheimer’s
Protects against heart disease
Reduces inflammation
Improves fertility
Treats IBS or leaky gut
Supports immune health
❌ Establishment & Clinical Claims
Clinically proven
Scientifically proven
FDA approved
Doctor recommended
Medical grade
❌ Quantified Claims
Affiliates may not use study percentages or quantified outcomes in paid ads, including:
“45% more excretion”
“2x elimination”
“Nearly doubles removal”
Percentages may only appear in pre-approved long-form advertorial content with proper ingredient-level attribution and disclaimers.
📚 Study & Scientific Reference Guidelines
Affiliates may reference scientific studies only when:
The study is clearly attributed to chitosan, not the Sifts formula
The wording remains soft and non-definitive
Proper disclaimers are included
Claims remain digestive-focused
Approved phrasing examples:
“Chitosan has been studied in human trials.”
“Researchers observed an association with increased excretion of microplastic particles.”
“Research suggests dietary fibers may interact with microplastic particles during digestion.”
Affiliates may NOT:
Misrepresent study findings
Create fake citations
Imply Sifts itself was clinically tested
Use disease-study framing to imply prevention or treatment
📢 FTC Disclosure Requirements
Any material relationship with Sifts must be clearly disclosed.
Required examples include:
#ad
#siftspartner
“Paid partnership with Sifts”
Disclosures must be:
Clear
Visible
Easy to understand
Included near the claim itself
Hidden disclosures or vague tags such as “#partner” alone are not acceptable.
📰 Advertorial & Editorial Guidelines
Advertorials must not imply that Sifts:
Treats disease
Prevents illness
Protects organs
Reduces medical risk
Required advertorial elements:
Sponsored disclosure
Separation between environmental context and product discussion
Ingredient-level study attribution
FDA disclaimer
Material connection disclosure
The “Three-Buffer Rule” must be followed whenever discussing broader environmental-health context.
This means:
Disease discussion and Sifts claims must remain physically separated
No wording may connect Sifts to disease outcomes
Proper disclaimers must appear within the same creative
📸 Creative & Brand Usage
Affiliates must:
Use only approved assets when available
Avoid exaggerated visuals
Avoid unrealistic “before and after” claims
Avoid medical imagery
Avoid organ illustrations next to the product
Avoid imagery implying systemic cleansing or detoxification
The total impression of the ad matters, including:
Copy
Visuals
Captions
Comments
Landing pages
Voiceovers
Even technically accurate copy may still violate policy if the overall presentation implies disease treatment or detoxification.
💬 Comments, Replies & DMs
Compliance rules apply equally to:
Social comments
DMs
Replies
Creator responses
Community management
Affiliates may not make claims in comments that would be prohibited in advertisements.
⚠️ Required FDA Disclaimer
The following disclaimer is required anywhere structure/function claims are made:
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
This disclaimer must appear clearly and in proximity to the claim.
🚨 Compliance Enforcement
Failure to comply with these guidelines may result in:
Immediate traffic pause
Commission reversals
Withheld payments
Removal from the offer
Escalation to network compliance review
Affiliates with questions regarding messaging, studies, traffic sources, or creative approvals should contact their GiddyUp Affiliate Manager or compliance@giddyup.io prior to launching campaigns.