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Sifts Offer

Compliance, Paid Search & Messaging Policy

Affiliates promoting Sifts must follow the compliance guidelines below to ensure all promotional content remains accurate, compliant, and aligned with FDA, FTC, and brand requirements.

These policies apply across all traffic sources, including:

  • Paid Social

  • Native Advertising

  • Display

  • Email

  • SMS

  • Influencer Marketing

  • Advertorials

  • Landing Pages

  • Video Content

  • Affiliate Reviews & Editorial Placements

Failure to comply with these policies may result in traffic being paused, commissions reversed, withheld payments, or removal from the offer.

🚫 Restricted Traffic Sources

The following traffic sources and promotional methods are prohibited unless explicitly approved in writing:

  • Google Search traffic

  • Search arbitrage campaigns

  • Misleading "health breakthrough" advertorials

  • Fake review sites

  • AI-generated testimonials or fake social proof

  • Native ads using prohibited health framing

  • Any campaign implying Sifts treats, cures, prevents, or mitigates disease

Affiliates may not run campaigns that create the impression that Sifts is a medical treatment, detox product, cleansing product, or disease prevention supplement.

🔍 Paid Search Restrictions

❌ Brand Bidding & Search Restrictions

Affiliates may not:

  • Bid on "Sifts" branded terms

  • Run Google Search campaigns using the Sifts brand

  • Use search-driven advertorial funnels designed to capture disease-related intent

  • Use misleading search hooks related to medical conditions

Examples of prohibited search framing include:

  • "Microplastic detox"

  • "Flush plastics from your body"

  • "Remove plastics from blood"

  • "Clear microplastics from your organs"

  • "Protect your brain from microplastics"

  • "Microplastic cleanse"

⚠️ Core Messaging Policy

Sifts is a dietary supplement that provides daily digestive support through clinically-studied fibers, including chitosan.

All messaging must remain focused on digestion, ingredient interaction, and natural elimination processes.

1. No Disease Claims

Affiliates may not state or imply that Sifts diagnoses, treats, cures, prevents, or reduces the risk of any disease or medical condition.

This includes references to:

  • Alzheimer's disease

  • Dementia

  • Cancer

  • Heart disease

  • Stroke

  • Infertility

  • IBS

  • Leaky gut

  • Autoimmune conditions

  • Neurological disorders

Disease references may only appear as environmental context in approved educational content and may never be connected to Sifts benefits.

2. Ingredient-Level Science Only

Scientific studies discussed in promotional content apply to ingredients, particularly chitosan, not the finished Sifts product.

Approved Examples

  • "Chitosan has been studied for its interaction with microplastic particles during digestion."

  • "Research on chitosan observed associations with increased excretion of microplastic particles."

  • "Researchers continue studying how dietary fibers may interact with microplastic particles during digestion."

Prohibited Examples

  • "Sifts is clinically proven."

  • "Sifts is scientifically proven."

  • "Clinically tested formula."

  • "Medical-grade microplastic solution."

3. Mechanism, Not Outcomes

Approved messaging should focus on:

  • Digestive support

  • Normal elimination processes

  • Interaction between ingredients and microplastic particles during digestion

  • Supporting the body's natural handling of ingested particles

Approved Examples

  • Designed to support normal digestive elimination

  • Supports the body's natural digestive processes

  • Daily support for modern environmental exposure

  • Supports natural handling of microplastic particles during digestion

  • Formulated with dietary fibers studied for interaction with microplastic particles in the gut

Prohibited Examples

  • Removes microplastics from your body

  • Flushes plastics out

  • Eliminates plastics

  • Clears microplastics from organs

  • Detoxifies microplastics

  • Cleanses your system

Affiliates may not promise:

  • Specific percentages

  • Guaranteed outcomes

  • Timelines

  • Rapid effects

  • Complete removal

4. Stay in the Gut

Sifts is intended to support digestive processes and should only be discussed in relation to the digestive tract.

Affiliates may discuss:

  • Digestion

  • Digestive transit

  • Natural elimination

  • Gut-level interaction

  • Dietary fiber mechanisms

Affiliates may not discuss benefits related to:

  • Blood

  • Brain

  • Heart

  • Liver

  • Kidneys

  • Skin

  • Immune system

  • Energy

  • Mood

  • Sleep

Prohibited Examples

  • "Supports brain health"

  • "Protects cardiovascular health"

  • "Clears plastics from your bloodstream"

  • "Supports immune defense"

✅ Approved Positioning

The following positioning themes are approved:

  • Daily Microplastic Support

  • Daily Digestive Support

  • Wellness Support in the Age of Microplastics

  • Designed to Support Normal Digestive Elimination

  • Supports the Body's Natural Digestive Processes

  • Daily Support for Modern Environmental Exposure

  • At-Home Wellness Supplement for Digestive Support

  • Clinically-Studied Fibers Including Chitosan

  • Supports Your Body's Natural Handling of Microplastics During Digestion

Additional approved concepts include:

  • Exposure can be difficult to avoid

  • Digestion is a practical area of focus

  • The digestive tract is the primary pathway for ingested particles

  • Supporting natural elimination processes

  • Working with the body's existing biology

🚫 Prohibited Claims & Language

❌ Detox & Cleansing Claims

Affiliates may not use:

  • Detox

  • Detoxify

  • Detoxifies

  • Cleanses your body

  • Cleanses your organs

  • Purifies your bloodstream

  • Full-body cleanse

  • Systemic cleanse

  • Flushes plastics

❌ Medical & Disease Claims

Affiliates may not claim or imply that Sifts:

  • Prevents Alzheimer's

  • Reduces dementia risk

  • Protects against cancer

  • Improves fertility

  • Reduces inflammation

  • Treats IBS

  • Treats leaky gut

  • Supports immune health

❌ Establishment & Authority Claims

Affiliates may not use:

  • Clinically proven

  • Scientifically proven

  • FDA approved

  • Doctor recommended

  • Medical grade

  • Guaranteed results

❌ Quantified Claims

Affiliates may not use:

  • 45% more excretion

  • 2x elimination

  • Doubles removal

  • Nearly doubles excretion

Study statistics may only appear in pre-approved long-form advertorials with proper ingredient attribution and required disclaimers.

📚 Scientific Reference Guidelines

Scientific studies may only be referenced when:

  • The study is attributed to chitosan or other ingredients

  • The study is not represented as testing Sifts itself

  • Claims remain focused on digestion

  • Proper disclaimers are included

  • Language remains exploratory and non-definitive

Approved Examples

  • "Chitosan has been studied in human trials."

  • "Researchers observed an association with increased excretion of microplastic particles."

  • "Research suggests dietary fibers may interact with microplastic particles during digestion."

Affiliates May Not

  • Create fake citations

  • Misrepresent studies

  • Overstate findings

  • Claim Sifts itself was clinically tested

  • Use disease-prevention framing

📰 Advertorial Guidelines

Approved advertorials may discuss:

  • Environmental exposure

  • Challenges of avoiding microplastics

  • Digestion as a practical area of focus

  • Chitosan's physical interaction with particles during digestion

  • Supporting natural elimination processes

Advertorials must not imply:

  • Detoxification

  • Disease prevention

  • Organ protection

  • Bloodstream cleansing

  • Systemic removal of microplastics

Required elements:

  • Sponsored disclosure

  • Material connection disclosure

  • Ingredient-level study attribution

  • FDA disclaimer

📸 Creative Restrictions

Affiliates must avoid:

  • Medical imagery

  • Organ illustrations

  • Bloodstream graphics

  • Detox imagery

  • "Before and after" health transformations

  • Plastic particles leaving organs or blood

  • Visuals implying full-body cleansing

The total impression of the advertisement matters, including:

  • Copy

  • Images

  • Captions

  • Voiceovers

  • Landing pages

  • Comments

Even technically accurate statements may violate compliance if the overall presentation implies disease treatment, detoxification, or systemic cleansing.

⚠️ Required FDA Disclaimer

The following disclaimer must appear anywhere structure/function claims are made:

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The disclaimer must be clear, visible, and reasonably close to the claim being made.

🚨 Compliance Enforcement

Failure to comply with these guidelines may result in:

  • Immediate traffic pause

  • Commission reversals

  • Withheld payments

  • Removal from the offer

  • Escalation to network compliance review

Affiliates with questions regarding messaging, studies, traffic sources, or creative approvals should contact their GiddyUp Affiliate Manager or compliance@giddyup.io before launching campaigns.

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