Affiliates promoting the LifeVac offer must follow strict keyword and messaging restrictions to protect the brand’s reputation and ensure compliant advertising practices.
❗ Negative Keyword Enforcement
Affiliates are prohibited from bidding on the following branded terms in any paid search campaign. This includes exact match, phrase match, and broad match, and applies to:
Paid search ads (e.g., Google, Bing)
Ad copy, headlines, display/tracking URLs, and metadata
🚫 Prohibited Keywords
lifevac
lifevac us
lifevac anti-choking device
⚠️ Messaging Restrictions
To maintain brand compliance and regulatory integrity, the following messaging rules must be strictly followed:
❌ Do NOT:
Use the brand name in any ad copy, headlines, URLs, or paid search
Call the product an “anti-choking device”
Create or use comparison websites that compare this product to knockoffs or competing devices
Imply medical guarantees or safety superiority over other products
✅ What You Can Say
Affiliates may promote the product using descriptive, benefit-driven language without naming the brand. For example:
Describe it as a portable airway clearance tool
Highlight use in emergency situations involving airway blockage
Focus on the ease of use, non-invasive design, or availability for families and caregivers
Avoid using medical terminology or absolute claims. Always stay within general, benefit-focused language.
🔍 Why This Matters
These keywords represent branded and trademarked terms related to LifeVac and its patented technology. Bidding on them or misrepresenting the product can mislead shoppers and violates our agreements with the brand.
Violations of this policy will result in:
Removal from the LifeVac offer
Payout holds
Suspension or termination from the GiddyUp Network
✅ Stay Compliant
Use generic but accurate descriptions
Do not reference the brand name, product comparisons, or regulated claims
Reach out for content review if you're unsure about any language
For help reviewing your content or campaigns, contact Platform Support or email compliance@giddyup.io.