Affiliates promoting the Cobra Fire Blanket offer must follow strict compliance guidelines to ensure all promotional content remains accurate, compliant, and aligned with brand standards.
⚠️ Logo & Trademark Restrictions
Affiliates are strictly prohibited from:
Altering, distorting, or creating derivative versions of the Cobra Fire Blanket logo.
Using competitor logos (e.g., Ready Hour, LifeSafe, First Alert, Home Depot, Amazon, Walmart).
Implying official endorsements from government agencies, firefighters, or emergency services.
This applies across all promotional uses, including:
Paid ads (images, banners, videos)
Landing pages or funnels
Product comparison or review sites
Emails, blogs, or social media posts
❌ Do NOT:
Claim the product is fireproof, guaranteed to save lives, or prevents all fires.
Suggest that it replaces smoke detectors, fire extinguishers, or professional emergency response.
Use graphic or fear-based imagery implying death, injury, or home destruction.
Reference or compare to competitor brand names in ad copy, landing pages, or creatives.
Claim any government approval or certification (e.g., “fire department certified”).
✅ Acceptable Language:
“Stops small kitchen or grease fires in seconds.”
“No training or cleanup required — easy for anyone to use.”
“Trusted by over 313,000 families for everyday fire safety.”
“Compact, reusable, and a smart addition to any home safety kit.”
🔍 Brand Bidding Restrictions
Affiliates are not permitted to bid on branded terms in any paid search campaigns.
This includes (but is not limited to):
“Cobra Fire Blanket”
“Buy Cobra Fire Blanket”
“Cobra Blanket”
“Cobra Fire”
“CobraFireBlanket.com”
Misspellings, pluralizations, and variations must also be added as negative keywords.
🧠 Content Guidelines
All creative and messaging must:
Be factual and non-exaggerated.
Clearly represent the product and its function.
Avoid fear-mongering or unrealistic scenarios.
Follow FTC disclosure rules when using testimonials or endorsements.
🚫 Policy Violations
Violations of this policy will result in:
Removal from the Cobra Fire Blanket offer
Payout holds
Suspension or termination from the GiddyUp Network
For creative review or asset approval, contact Platform Support or email compliance@giddyup.io before launching your campaign