Affiliates promoting PawPrint Protocol must comply with the following standards to ensure all marketing remains compliant with advertising platform policies, consumer protection guidelines, and applicable pet supplement regulations.
PawPrint Protocol is a pet wellness supplement intended to support everyday canine vitality and lifestyle wellness. It is not a veterinary drug, treatment, or medical therapy, and all promotional messaging must reflect this positioning.
Marketing must remain lifestyle and wellness-oriented and avoid any medical, diagnostic, or therapeutic claims.
⚠️ Core Compliance Principles
PawPrint Protocol must be positioned as a daily wellness support product for dogs, designed to complement a healthy lifestyle.
Affiliates must not imply or claim that PawPrint Protocol:
Treats, cures, or prevents disease
Replaces veterinary care or prescription medication
Provides guaranteed health outcomes
Reverses medical conditions or age-related decline
All messaging should emphasize supporting overall vitality, activity, and quality of life for dogs.
🚫 Prohibited Medical & Veterinary Claims
Affiliates may not claim that PawPrint Protocol can diagnose, treat, cure, or prevent any disease or medical condition.
Prohibited examples include (but are not limited to):
Arthritis treatment
Joint pain cure
Dementia or cognitive decline reversal
Cancer prevention or treatment
Anti-inflammatory medication replacement
Veterinary alternative or substitute for prescriptions
Do not describe the product as:
A treatment
A cure
A therapy
A medical solution
A veterinary drug
🚫 Brand Bidding (Strictly Prohibited)
Affiliates may not bid on PawPrint Protocol branded terms in any paid search campaigns.
This includes but is not limited to:
• PawPrint Protocol
• PawPrint Protocol drops
• PawPrint Protocol supplement
• PawPrint Protocol reviews
• PawPrint Protocol discount
• PawPrint Protocol coupon
• PawPrint Protocol official
Prohibited activities include:
• Exact match bidding
• Phrase match bidding
• Broad match targeting
• Misspellings or variations of PawPrint Protocol
Affiliates must also add the brand name as a negative keyword in paid search campaigns.
🚫 Misleading Urgency or Pricing Claims
Affiliates may not use deceptive marketing such as:
• “Only available today” (if not true)
• Fake countdown timers
• Fake inventory scarcity
All pricing and promotions must match the official funnel.
📩 Compliance Enforcement
Violations of these guidelines may result in:
Immediate traffic pause
Removal from the offer
Reversal of commissions
Removal from the network for repeat violations
The GiddyUp Compliance team actively monitors traffic sources and advertising activity.
If you are unsure whether messaging is compliant, please contact your GiddyUp account manager prior to launching campaigns.