To protect the Better Breathing brand and ensure all advertising complies with applicable laws and platform policies, all publishers must follow the guidelines below. Better Breathing Sport is a health, wellness, and sports performance product, so claims are held to a stricter standard than general consumer goods. Failure to comply may result in campaign suspension, traffic rejection, or removal from the offer.
Approved Marketing Channels
The following traffic sources are permitted unless otherwise noted in your campaign agreement:
Native Advertising
Display Advertising
Email Marketing (CAN-SPAM compliant, first-party lists only)
Social Media Advertising
Organic Social Media
Search Advertising (non-branded only, subject to the Paid Search Policy below)
Content & Review Sites
Influencer Marketing
Product Claims
Better Breathing Sport is a health and wellness device. It is not an FDA-cleared medical device, which means publishers cannot make the same claims about respiratory conditions that are permitted for AirPhysio. All messaging must stay consistent with the language used on the official Better Breathing Sport website and landing pages.
Publishers may:
Describe Better Breathing Sport as a drug-free sports breathing trainer that uses vibration and resistance during exhalation.
Explain that its dual resistance settings work like "weights" for your lungs, allowing progressive training.
State that it is designed to support lung hygiene, breathing performance, and lung capacity for active people and athletes.
Say it is designed to help support training performance, recovery, and energy, using qualifying language such as "designed to," "helps support," or "may help."
Highlight that it is portable, reusable, and requires no batteries, refills, or electricity.
Reference product features that appear on the official landing pages or approved creative.
Publishers may not:
State or imply that Better Breathing Sport cures, treats, diagnoses, or prevents any disease or medical condition.
Reference or target respiratory conditions such as asthma, COPD, bronchitis, emphysema, pneumonia, or sleep apnea.
Reference COVID-19, long COVID, or any infection or virus in any context.
Describe the product as "FDA approved," "FDA cleared," "FDA registered," or as a medical device, or use the FDA logo.
Position it as a replacement for inhalers, prescribed medication, or care from a physician.
Apply AirPhysio claims, clinical studies, or medical positioning to Better Breathing Sport.
Misrepresent the product's materials, certifications, endorsements, or awards.
Performance Claims
Publishers should focus on training, conditioning, and breathing performance, not health outcomes.
Do not:
Guarantee specific athletic results, such as faster race times, increased VO2 max, or a set percentage of improvement in lung capacity.
Claim instant or immediate results. Results vary by individual and depend on consistent use.
Make unsupported comparisons with competing breathing trainers.
Use athlete or celebrity names, images, or likenesses unless they are included in brand-approved creative.
Pricing & Promotions
Publishers may only advertise:
Current pricing displayed on the official landing pages.
Approved discounts or promotional offers.
Current bonuses or incentives provided by the brand.
Do not:
Advertise expired promotions.
Create unauthorized coupon codes.
Claim an offer is "ending soon" or "limited time" unless approved by the brand.
Testimonials & Reviews
Testimonials must:
Reflect genuine customer experiences.
Not be altered in a way that changes their meaning.
Avoid medical, disease, or exaggerated performance claims, even when phrased as a customer's personal experience.
Do not create fake reviews, ratings, or customer testimonials.
Paid Search Policy
Brand Bidding
No bidding on any branded terms is permitted. The following are strictly prohibited:
Bidding on Better Breathing or Better Breathing Sport brand terms.
Misspellings or close variations of the brand and/or offer name.
Dynamic keyword insertion that generates branded ads.
Competitor conquest campaigns implying affiliation with the brand.
Display URL Restrictions
Publishers may not use:
Domains containing Better Breathing or Better Breathing Sport
URLs suggesting they are the official Better Breathing website
Any variation of the brand or offer name within a domain or subdomain
Trademark Usage
Publishers may not:
Register domains containing the Better Breathing trademark.
Create branded Facebook pages or other social media accounts that use the brand and/or offer name or compete directly with the advertiser.
Use unauthorized Better Breathing logos or brand assets.
Represent themselves as employees or official representatives of Better Breathing.
Creative Requirements
Creative assets should:
Match the current brand identity.
Accurately represent the product's appearance and functionality.
Use only approved logos, imagery, and messaging.
Avoid clinical or hospital imagery that implies medical use.
Avoid deceptive buttons, fake reviews, misleading urgency, or false scarcity messaging.
Be original. Copying or plagiarizing another partner's assets is not allowed.
Publishers are encouraged to use the latest creative assets available through the partner portal.
Compliance Expectations
Publishers are responsible for:
Monitoring all active campaigns for continued compliance.
Updating creative when requested by GiddyUp or the brand.
Promptly removing or correcting any non-compliant content upon notification.
Failure to comply with these guidelines may result in rejected traffic, paused commissions, suspension, or removal from the program.
Questions?
If you have questions about these guidelines or would like a creative review before launching your campaign, please contact your Partner Manager or GiddyUp Platform Support.