Leveraging Sub IDs in Everflow
As mentioned earlier, Sub IDs (Sub1 through Sub5) are powerful parameters you can append to your Everflow tracking links to gain more granular insights into your campaign performance. They allow you to track specific details about your traffic sources, ad placements, creatives, and more. This information is invaluable for optimizing your campaigns and identifying your most effective strategies.
Understanding the Benefits of Using Sub IDs:
Detailed Reporting: Sub IDs allow you to break down your conversion data by the specific values you track. For example, you can see how different ad placements on the same website perform.
Performance Optimization: By analyzing the performance of different Sub ID values, you can identify underperforming segments and allocate your resources to the most profitable areas.
Traffic Source Analysis: You can use Sub IDs to differentiate between various traffic sources (e.g., Facebook ads, email marketing, organic social media) within the same campaign.
A/B Testing: Sub IDs can help you track the performance of different ad creatives, landing pages, or call-to-actions within a single campaign.
Partner/Affiliate Tracking (if applicable): If you work with sub-affiliates or different partner IDs under your main account, you can use Sub IDs to track their individual performance.
How to Utilize Sub IDs in Your Tracking Links:
Recall that you append Sub IDs to your base tracking link using the parameters &sub1=your_value, &sub2=another_value, and so on, up to &sub5=yet_another_value.
Examples of Practical Sub ID Usage:
Let's look at some common scenarios and how Sub IDs can be used:
Tracking Traffic Sources:
https://yourdomain.com/aff_c?offer_id=123&aff_id=456&sub1=facebook&sub2=instagram
Here, sub1 tracks traffic from Facebook, and sub2 tracks traffic from Instagram.
Analyzing Ad Placements:
https://yourdomain.com/aff_c?offer_id=123&aff_id=456&sub1=sidebar_ad&sub2=banner_top
This example uses sub1 to track a sidebar ad and sub2 for a banner at the top of the page.
A/B Testing Ad Creatives:
https://yourdomain.com/aff_c?offer_id=123&aff_id=456&sub1=creative_v1&sub2=creative_v2
Here, sub1 and sub2 differentiate between two different ad creatives being tested.
Identifying Specific Campaigns:
https://yourdomain.com/aff_c?offer_id=123&aff_id=456&sub1=spring_sale_2025
This uses sub1 to identify a specific marketing campaign.
Tracking Different Devices:
https://yourdomain.com/aff_c?offer_id=123&aff_id=456&sub1=mobile&sub2=desktop
This allows you to see performance on mobile versus desktop devices.
Accessing and Analyzing Sub ID Data in Everflow:
The data you pass through your Sub ID parameters is readily available in your Everflow reporting. The primary place you'll find this information is in the Analytics - Flex Report. When generating this report, you can include the Sub1, Sub2, Sub3, Sub4, and Sub5 columns to view the specific values associated with each conversion.
You can then filter and sort this data to analyze the performance of different Sub ID values, allowing you to identify trends, optimize your campaigns, and make informed decisions about where to focus your efforts.
Best Practices for Using Sub IDs:
Consistency is Key: Develop a consistent naming convention for your Sub ID values across all your campaigns. This will make your reports much easier to understand and analyze over time. For example, always use "facebook" instead of sometimes using "fb" and other times the full name.
Plan Your Tracking: Before launching a campaign, think about what specific data points would be most valuable for you to track and optimize. Plan your Sub ID usage accordingly.
Use Meaningful Values: Choose Sub ID values that are descriptive and easy to understand when you see them in your reports.
Don't Overcomplicate: While you have five Sub ID slots, you don't always need to use all of them. Focus on tracking the data that will provide the most actionable insights.
By effectively leveraging Sub IDs, you can gain a much deeper understanding of your campaign performance and make data-driven decisions to improve your results within Everflow.