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How to Generate Your Tracking Link

  1. Log in to your Partner Dashboard.

  2. Navigate to the Offers tab and select the offer you want to promote.

  3. Click the Tracking Link button.

  4. Your unique tracking link will be displayed here.
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Understanding Your Tracking Link:

A typical Everflow tracking link looks like this:

https://gowonderful-widget.com/offer-01/?lpid=2310&source_id=DL&utm_source=1134&utm_medium=&utm_term=645&aff_id=1134&sub_id=&req_id=&oid=645&device_type=&country_name=&uid=2310&oid=645&affid=1134
  • https://gowonderful-widget.com/offer-01/?: This is the unique tracking domain provided by Everflow.

  • oid=100: This parameter identifies the specific campaign or offer you are promoting (in this case, offer ID 100).

  • aff_id=1134: This is your unique Partner ID within the Everflow system (in this case, Partner ID 1134).

This link will track any clicks and conversions you drive to the offer. Always test your tracking link after setting it up to ensure it redirects correctly.

Using SubIDs for Advanced Tracking

SubIDs allow you to pass additional tracking information through your affiliate links. These values can help identify traffic sources, campaigns, creatives, placements, and other custom data points important to your reporting.

Available SubID Parameters

You can append up to five SubID parameters to your tracking links:

Parameter

Common Uses

sub1

Publisher ID, Partner ID, Traffic Source

sub2

Click ID, Session ID, Visitor ID

sub3

Product ID, Offer ID, Campaign ID

sub4

Ad Group, Placement ID, Creative ID

sub5

Custom Value, Keyword, Additional Tracking Data

Example Use Case

Let's say you're promoting products across multiple traffic sources and want to track the publisher, click, product, ad placement, and keyword that generated a conversion.

To add SubIDs to your tracking link, open the Tracking & Asset Generator and click Additional Parameters (shown below). Enter your tracking platform's tokens/macros into the sub1–sub5 fields. Once entered, the values will automatically appear in the generated tracking link on the right-hand side and will be passed through for reporting and attribution purposes.

Tracking Parameters:

&sub1=[PUBLISHER_ID]&sub2=[CLICK_ID]&sub3=[PRODUCT_ID]&sub4=[PLACEMENT_ID]&sub5=[KEYWORD]

Final URL Example:

In this example:

  • sub1=PUB123 identifies the publisher or partner

  • sub2=c1k3d2 captures a unique click identifier

  • sub3=PROD456 identifies the promoted product

  • sub4=FB_FEED identifies the ad placement or creative

  • sub5=running-shoes captures a keyword or additional tracking value

Best Practices

  • Use a consistent naming convention for SubID values.

  • Populate only the parameters needed for your reporting.

  • Avoid passing personally identifiable information (PII).

  • Test your tracking links before launching campaigns to confirm all SubIDs are being passed correctly.

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