Advertorials are articles or content pieces that are designed to resemble editorial content but are actually paid advertisements. Hosting your own advertorials can give you more control over the presentation of the offer and potentially improve conversion rates by providing more in-depth information and building trust with your audience.
Key Considerations for Hosting Advertorials
Choice of Platform: You'll need a platform to host your advertorial content. This could be:
Your Own Website/Blog: Offers maximum control over design and branding.
Dedicated Landing Page Builders: Platforms like Leadpages, Unbounce, or Instapage can be used to create and host standalone advertorial pages.
Third-Party Content Hosting Platforms: Some services specialize in hosting marketing content.
Content Quality: The advertorial should provide genuine value to the reader while subtly promoting the offer. High-quality, engaging content is crucial for building trust and driving conversions.
Compliance: Ensure your advertorial clearly discloses its advertising nature to comply with advertising regulations and maintain transparency with your audience. Terms like "Sponsored Content" or "Advertisement" should be clearly visible.
Mobile Optimization: A significant portion of online traffic comes from mobile devices. Ensure your advertorial is fully responsive and provides a seamless experience on all screen sizes.
Call to Action (CTA): Your advertorial must include clear and compelling calls to action that direct readers to the offer landing page via your Everflow tracking link.
Linking Your Advertorial to Your Everflow Tracking Link
The most crucial step is to correctly integrate your Everflow tracking link within your hosted advertorial. Here’s how to do it:
Generate Your Everflow Tracking Link: As outlined in the "Tracking Setup" section, generate your unique tracking link for the specific offer you are promoting within Everflow.
Integrate the Tracking Link in Your Advertorial's CTAs:
Text Links: Embed your Everflow tracking link within relevant keywords or phrases in your advertorial text. For example: "Click here to learn more and get started today." The bolded text would be hyperlinked with your Everflow tracking link.
Button CTAs: Create visually appealing buttons (e.g., "Shop Now," "Download Here," "Claim Your Offer") and link them directly to your Everflow tracking link.
Image Links: If you use images within your advertorial, you can also make them clickable and direct traffic through your Everflow tracking link.
Ensure Proper Link Implementation: Double-check that you have copied the entire Everflow tracking link without any errors and that it is correctly applied to all your CTAs within the advertorial. Test the links thoroughly to ensure they redirect to the intended offer landing page.
Consider Using Sub IDs: To track the performance of your advertorial, consider appending Sub IDs to your Everflow tracking links within the advertorial. For example, you could use &sub1=advertorial_page_a to identify traffic coming from a specific advertorial. If you have multiple CTAs within the same advertorial, you could even differentiate them using Sub IDs like &sub2=top_button or &sub2=bottom_link. This will help you analyze which placements within your advertorial are driving the most clicks and conversions.
Example Scenario:
Let's say you've created an advertorial reviewing a new fitness product and hosted it on your website at www.yourwebsite.com/fitness-product-review. Your Everflow tracking link for the product offer is:
Within your advertorial, you might have a sentence like: "Ready to transform your fitness journey? Click here to order now!" The text "Click here to order now!" would be hyperlinked with your Everflow tracking link:
You could also add a button at the end of the article that says "Get Started Today" and link it to the same Everflow tracking link. To track the performance of this specific advertorial, you might use a link like:
And if you have multiple CTAs on the page, you could further differentiate them:
By hosting your own advertorials and correctly integrating your Everflow tracking links, you can create engaging content that drives targeted traffic and accurately track your results.