To gain deeper insights into your campaign performance, Everflow allows you to append up to five optional sub values (Sub1–Sub5) to your tracking links. These parameters enable you to track granular details about your traffic. To add a sub value, you simply append &sub[number]=your_value to the end of your base tracking link.
To add a sub value, you append &sub[number]=your_value to the end of your tracking link. For example:
https://gowonderful-widget.com/offer-01/?lpid=2310&source_id=DL&utm_source=1134&utm_medium=&utm_term=645&aff_id=1134&sub_id=&req_id=&oid=645&device_type=&country_name=&uid=2310&oid=645&affid=1134&sub1=facebook&sub2=ad_123
In this example:
hhttps://gowonderful-widget.com/offer-01/?: This is the base tracking domain assigned to you by Everflow.
oid=[offer_number]: This parameter uniquely identifies the specific campaign or offer you are promoting (e.g., oid=100).
aff_id=[your_partner_id]: This is your unique Partner ID within the Everflow system (e.g., aff_id=1134).
&sub1=facebook: The value "facebook" will be recorded under the Sub1 column in your reports. This could represent the traffic source.
&sub2=ad_123: The value "ad_123" will be recorded under the Sub2 column. This could represent a specific ad placement.
Here are some common and effective ways to utilize sub value parameters:
Sub Value | Example Use | Benefit for Partner |
sub1 | banner_ad / text_link | Distinguish performance between different types of creatives. |
sub2 | placement_top / placement_sidebar | Compare the effectiveness of different ad placements on a website. |
sub3 | spring_sale / summer_promo | Track the results of specific marketing promotions or events. |
sub4 | mobile / desktop | Analyze performance across different device types. |
sub5 | influencer_a / affiliate_b | Track performance of different promotional partners or methods. |
The data you pass into these sub value parameters is readily accessible in your Everflow reports. This detailed reporting empowers you to dissect your campaign performance, identify top-performing segments, and make data-driven optimization decisions. You may also see this data in other reporting sections related to specific offers.
Here are some common and effective ways to utilize sub value parameters:
💡 Tip: For optimal data analysis, establish and consistently adhere to a clear naming convention for your sub values across all your campaigns. This practice ensures your reports remain organized, easy to interpret, and facilitates efficient performance analysis. For instance, always use consistent terms like "email_marketing" instead of varying between "email," "e-mail," or "mail."
❌ Common Tracking Mistakes to Avoid
Not copying the complete tracking link: Always meticulously ensure that you select and copy the entire URL provided by Everflow, including all the base parameters (offer_id, aff_id) and any sub values you've added. Even a single missing character can break tracking.
Introducing typos or missing parameters: Exercise caution when manually adding or editing parameters in the tracking URL. Double-check for any spelling errors or omissions, as these can lead to inaccurate data.
Modifying the core URL structure: Avoid altering the fundamental structure of the tracking link (the part before the ?) unless explicitly instructed to do so. This base URL is essential for Everflow to correctly identify and track the traffic.